Thank you for downloading this programme. In this edition of the bottom line, Evan Davis and guests discuss the self-improvement industry, the business of creating a better you.

Hello and welcome to the programme. You've got some new clothes, got some new furniture, the other basics in life are all sorted. What do you spend your spare cash on now? Well, quite possibly on a new you.

If you want to be richer, happier, thinner, prettier, there's plenty of help available,

whether it is books, work out DVDs or even surgery. The market economy has made a consumer

business out of self-improvement. Some would say it's a business that exploits

our personal sense of inadequacy. And today, we're talking to three enthusiastic providers in the

self-improvement sector. And let me take a few minutes to introduce each of them to you. First

up is John Ryan, founder and chairman of Make Yourself Amazing, which is a chain of cosmetic surgeries in the UK.

Why did you start that, John?

Well, I previously been in the industry.

In fact, I started the commercialisation of cosmetic surgery as long ago as 1978 with a company called Transform.

I worked there until 2002 and then I sold it. And I

had to stay out the industry for four years. After that, I decided to come back to start with a good

friend of mine, make yourself amazing, or Meyer, as we call it. Tell us what the three most popular surgeries are.

The most popular procedure in the world today is breast augmentation, closely followed by

liposuction, which is basically the removal of fat using normally ultrasound, which

liquefies a fat, and then it's sucked out.

And it's very interesting to watch,

because you see these great big containers filling up a litre containers of yellow blemange,

which the patients love because it just come from their stomach or their backside or their legs or wherever they've needed it taken from.

But it's not designed for really fat people.

It's designed for people that, BMI are less than 30,

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