Light that spark fire nation JLD here with an audio master class on discovering your niche with Selena

Sue. Selena is the creator of impacting millions as a publicity and marketing strategist.

She helps visionary entrepreneurs experts and authors reach millions through publicity and win, win relationships.

And today fire nation will talk about how Selena combined three of her superpowers to discover her niche,

how she served her first clients for free in a meaningful way that works and heard vice specifically for you on discovering your niche right now.

And so much more when we get back from thinking our sponsors.

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Selena Sue my Puerto Rican neighbor my palmest Del Mar friend is so great to have you down here in the community of course, but even better now to have you on entrepreneurs on fire because listen.

You are a very important part of my book the common path to uncom a success you are chapter two you are step two.

And in fact, away and something that I think a lot of people don't even think is an option you did so masterfully specifically combining three of your superpowers which is a publicity strategist you're a brand builder and you are a super connector you took those three things you

are a passion together you made the incredibly amazing successful individual entrepreneur that you are now tell us about that discovery absolutely so one thing I just want to address is the misconception that when we start a business we need to be super clear about everything that we're doing because in the beginning I wasn't clear you know I had gone to business school and I had done various jobs or I did a lot of things in the area of you know business.

But what happened is it kind of you know I found my way into this specific niche I had this natural passion for connecting people I had this natural gift organizing events and bringing the right people together and I also really loved connecting with the media because I felt like it was a very powerful way for people to spread their message quickly to a lot of people.

And so I noticed people saying oh my gosh, how did you get so and so into the media how did you get on for wow you know put together the best parties with the best people in the right and I realize like from people's feedback okay this is my gift and I can vouch by the way that you put together the best parties there's been multiple times I visited New York City back when you were there and you were just like.

I put together a little gathering John you know just like a little get together I'm like oh cool I'm totally in and then we get to this like wine seller with like all these huge entrepreneurial names the stars and the seven course meals are coming through and at the end of the night I'm just like hey like what what can we do here like we're going to give my credit card to to pay for some of this and you're just like oh no we're covering this and I'm just like that is such a classy move and you've done that for so long.

You've connected with so many people as a result you built up so many amazing relationships that is literally allowed you to you know impact millions which we're going to talk about a little more deeper coming up here.

But I want to talk next about something that you do this a little controversial there's a lot of people out there they say listen never do anything for free when people pay they pay attention you need to you know value yourself for nobody will value you you you you you hear all the words.

You know you hear all these different things but the reality is you have a different approach you said hey I'm actually at the beginning going to start doing things for free I'm going to start doing things for free for people that you know otherwise wouldn't even give me a second glance because you know they have all these opportunities and all these different things and personally I love the strategy I personally employed the strategy so I'm a believer but explain it to fire nation what does that look like how did you employ that what do you recommend.

I have a lot to say about this I think that when we have our businesses were like you know I want everyone to see me as this top expert and you know see me as the best person but how would they even know if you're any good if they didn't have an opportunity to actually work with you and I know that we can you know share our free content online but there's nothing like somebody experiencing a piece of your work and being like wow that was an amazing website audit I can't believe how you rewrote that email that was a powerful connection you made for me for them to become a believe.

I think it's unrealistic to expect other who would advocate for us when they have no experience with us but I do have some caveat so you know I'm not saying do free work and guess someone your three month one on one coaching program for free or one your mentorship but I want you to think about you know think small what's a bite size offer maybe a bite size offer is a 30 minute consulting session with you maybe it is a 90 minute opportunity maybe it is a pretty good opportunity to do it.

Maybe is a free ticket to your live event but you want to start small to that someone now has a taste of what you have to offer and they're like yes I want more of it.

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