Welcome to the most nutritious hour of business talk all week.

This is Coffee Break with Game Changers, presented by SAP.

The best run business is run SAP.

Your host and moderator is Bonnie D. Graham.

You'll hear from the innovators who have learned to use game-changing technologies to shake up

the status quo and help move today's businesses in new directions.

Now, here's Bonnie D. Graham.

Welcome, welcome.

If you want to run with the game changers, you're in the right place.

We're here at SAP Sapphire now, 2017.

I'll cut to the chase smart people are here to talk about digital business disruption digital transformation making the world

run better and i am here with my special guest today dan bormolini VP a business development and consumer

strategy at vndavo but before i introduce dan formally I want to tell you we're going to be talking about

what's keeping today's C-suite awake at night.

And I have an interesting quote from a gentleman named Jesse Davis from ringdNA.com.

It was a blog two years ago.

Listen up.

We doubt anyone ever chose to be a B-to-B sales rep because it seemed easy.

So we just set the stage. We're talking about B-to-B. We're talking about sales. Well, when you think about retail today, you

think about Omni Channel. Come on, you know, you can buy something on your iPhone. You can go to,

if it's still around a retail store, you can go to brick and mortar you can do it through all kinds of ways and you want to make

sure that pricing is consistent why should you get a discount in one place and not in the other from

...