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This is the Russell Brunson Show.

What's up, everybody?

Welcome back to The Vault.

Today I've got a really cool book from somebody who's very very

prolific during this time period and taught some things that literally almost every other

personal development author started using like napoleon hill was using his teachings other people

you'd be aware of and even nowadays a lot of people are using what he taught and they're acting like

they invented it so but it came originally from this guy here named demilku and this book right here

is one of his books.

This is a lot of really cool books.

This one's called The Practice of Auto Suggestion.

And this was a book that was about $350. So not super expensive, but they are hard to find, especially in English. Originally, these were written in French. This is the cover of the magazine he was in, and I got some ads. was actually selling the book, which is really cool as well.

We'll probably dive into the ads as well.

But Emil Koo was one of the first people ever talked about this concept called auto suggestion, which is something that is very important to learn for your own personal development, but also as you are persuading and influencing other people, understand how suggestion and auto suggestion work as well. There's a quote on this ad, I'm going to share with you. This is one of the core things has people say every single day. But before I get into exactly what that is, Emil always talks about

is a concept called auto suggestion. Emil Koo was like the first person really talk about this and write books about it and teach about it. Nowadays, we may call it affirmations or things like that, but it's different the way that he taught it. So you think about this, here's you as a human being, right? All of us know that every single day, by default, like our heart beats,

right? You can't focus. You can't change that. Your heart's always going to beat, right? All of us know that every single day, by default, like our heart beats, right?

You can't focus, like you can't change that. Your heart's always going to beat, right? Same thing in our lungs, every single, you know, second or whatever, our lungs fill there and they go down. Like these are things that happen inside of our body that just happen all the time, right? And the same thing happens in our brain. our brain just gets thoughts and they pop up just like your heart beating just like your lungs breathing

that thoughts just come right so think this, you always have these thoughts. And so a lot of like what happens in personal developments, like you have these thoughts pop up. And sometimes thoughts are positive, sometimes they're negative. But what you can do is like is take that thought that's happening and like change it to positive thoughts. Right. Like this is the big they talk about any kind of personal them, right? Think and grow rich. Like think about things that you want to achieve. Think about things,

...