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Before Breakfast

Second Cup: Spoil the surprise

Before Breakfast

iHeartPodcasts

Self-improvement, Education

4.61.4K Ratings

🗓️ 6 July 2025

⏱️ 7 minutes

🧾️ Download transcript

Summary

Don't make people guess what you're writing, calling, or meeting about

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Transcript

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0:00.0

This is an IHeart podcast.

0:04.2

Run a business and not thinking about podcasting.

0:06.9

Think again.

0:07.5

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0:11.7

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0:15.7

Learn how podcasting can help your business.

0:17.6

Call 844-844-I-Hart.

0:26.0

Welcome to Before Breakfast, a production of I-Hart Radio. Good morning. This is Laura. Welcome to the Before Breakfast podcast. Today's tip is that you shouldn't make people guess what a meeting, call, document, or email is about.

0:46.3

Let them know in as straightforward a way as you can.

0:51.3

In other words, go ahead and spoil the surprise. Today's tip comes from Gretchen Rubin,

1:00.7

author of The Happiness Project and most recently, Life in Five Senses. When Gretchen was a guest

1:08.0

on my other podcast, Best of Both Worlds, she talked about how she

1:13.3

chose the title for her new book. She explained that for a nonfiction book, you don't want

1:20.9

a title that makes the reader guess what the book is about. It is much better to spell it out clearly. That is broadly applicable

1:32.0

advice. In many contexts, it pays to be clear about your topic and your purpose. Don't make people

1:41.2

guess. In general, people don't like guessing. When people know what is happening,

1:48.9

they can be better prepared, which will make everything more productive. I am sure you have seen

1:56.4

the opposite happen plenty of times. Someone calls an important meeting, but isn't really clear about what

2:04.1

needs to be discussed or decided. The meeting is given some nebulous title like updates or

2:12.8

summer season. People show up at the appointed time, but they don't know what they're talking about

2:19.2

or what they're aiming to accomplish. And because of that, they probably haven't done any research

2:26.4

or thinking to prepare. The odds of that being a productive meeting are low. Email subject lines are sometimes similarly vague.

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