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Scouting for Growth

Sebastian Pitzer: Building InsurLab Germany

Scouting for Growth

Sabine VanderLinden

Business:entrepreneurship, Business, Entrepreneurship, Technology

4.835 Ratings

🗓️ 27 July 2022

⏱️ 42 minutes

🧾️ Download transcript

Summary

Insurance doesn’t lack innovation. It lacks translation. In this episode of Scouting for Growth, Sabine VanderLinden sits down with Sebastian Pitzler, former Managing Director of InsurLab Germany, to unpack how one ecosystem helped shift Germany’s insurance market from guarded silos to collaborative innovation. Five to six years ago, partnering a startup with an incumbent insurer in Germany was painfully complex. Procurement processes stalled contracts. IT departments prioritized proprietary systems. Risk avoidance overshadowed experimentation. Yet the market evolved. First came standard enterprise software adoption. Then came openness to external collaboration. Today, insurers recognize startups as strategic partners — not fringe disruptors. Sebastian experienced this shift firsthand. After leading ERGO’s Digital Lab in Berlin, he moved to the ecosystem side, helping scale InsurLab Germany into a powerful connector of insurers, startups, consultants, IT providers, and universities. The results are tangible. In just six months, InsurLab supported 15 startups, activated 60 mentors, and facilitated more than 40 collaborative projects — some already live in market. Structured ecosystem design turned intention into execution. COVID accelerated the realization: startups could solve internal IT bottlenecks faster than enterprise teams alone. But ecosystem building requires more than matchmaking. Corporations want innovation — without risk. Startups want speed — without bureaucracy. They often speak different languages. InsurLab positioned itself as a translator, bridging expectations and aligning incentives. Sebastian emphasizes that digitalisation is not just about technology stacks. It’s about mindset shifts: Agility over hierarchy Customer-centricity over process rigidity Collaboration over isolation The creation of InsureNXT, a cross-industry innovation conference, reinforced this philosophy. Insurance innovation cannot happen in isolation. It must connect with automotive, aviation, IoT, and academic research. Partnerships with brands like Garmin, Volvo, and Lufthansa Systems demonstrate how ecosystems expand opportunity. This episode is essential listening for: Insurance executives building innovation labs Ecosystem architects designing startup–corporate bridges Procurement leaders modernizing partnership frameworks Founders entering regulated markets Because in today’s platform economy, competitive advantage doesn’t come from owning everything. It comes from connecting intelligently. The insurers that thrive won’t be those with the biggest IT budgets. They’ll be the ones with the strongest networks. And in an ecosystem economy, collaboration is no longer optional. It’s infrastructure.

Transcript

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0:00.0

The Today I am meeting with Sebastian Pittsburgh.

0:17.0

Hi, good morning. Sebastian is the managing director of Inscholab, Germany, a leading tech

0:28.4

accelerator for startups wanting to enter the German markets via Cologne.

0:33.0

Sebastian and I know each other for over three to four years through the launch of the lab in Cologne,

0:40.0

and my early involvement, actually Sebastian, you probably don't know that but in supporting the tech ecosystem piece of marketing research before the lab was launched in 2017.

0:52.0

Before moving to the other side of the coins, Sebastian worked for a very well-known

0:58.8

insurance company called Ergo, a subsidiary of Manycree.

1:04.0

Sebastian has a background in technology strategy, board management,

1:09.3

and digital lab development.

1:10.9

I'm so lucky to have Sebastian with us today. Welcome Sebastian.

1:16.0

So I mean it's my pleasure to be here and it's always great to talk with you as

1:20.6

in Shotech into the US and Mrs Mrs in Shurtec Europe, right?

1:25.2

Thank you very much for your invitation today.

1:27.6

My pleasure and well in Shurtec Europe, you know, I take a little bit of every market because I think today that's only the way we can grow together.

1:37.2

That's great. It's a great community of Intuities, right?

1:41.0

Tech lovers, insurance lovers, and always about thinking about ideas how we can let me say develop our industry for them all right?

1:49.7

Correct. So my first question Sebastian we want to know who you are, you know, that was a little

1:55.6

introduction about you, but we want to know who you are and what makes you move from working

2:01.3

from a really well-renowned incumbent player in Germany and in a number of countries

2:07.7

to a well-known and respected that accelerator, which actually you shaped right for the past three years.

2:13.0

Tell us.

2:14.0

Thank you Sabine and what should I say?

...

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