Season Finale: Former Adidas Brand President Eric Liedtke on Leaving Adidas for Sustainable Fashion Innovation

Braving Business: Tales of Entrepreneurial Resilience and Courage in the Face of Adversity

Tal J Zlotnitsky

Entrepreneurship, How To, Business, Education

4.9 • 1.5K Ratings

🗓️ 20 May 2024

⏱️ 57 minutes

🔗️ Recording | iTunes | RSS

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Summary

In our Season 2 Finale, join Tal and PJ as they dive into the journey of Eric Liedtke, a trailblazer in the fashion industry known for his leadership at Adidas and his courageous shift towards sustainability. Discover how Eric transformed Adidas through innovative collaborations and sustainability initiatives and why he left to co-found The UNLESS Collective, a brand dedicated to regenerative fashion.

Key Discussion Points:

1. Early career and what drove Eric to join Adidas

2. Reflections on 26 years at Adidas, highlighting proudest achievements and key learnings

3. Experiences overseeing iconic collaborations and product innovations at Adidas

4. Navigating the transition from the corporate world of Adidas to launching The UNLESS Collective

5. The concept of 'regenerative fashion' and its significance to The UNLESS Collective

6. Challenges faced in creating a brand from scratch and strategies for overcoming them

7. How experiences at Adidas prepared Eric for his entrepreneurial journey with The UNLESS Collective

8. Core values from Adidas carried over to The UNLESS Collective and how they have evolved

9. Advice for individuals considering leaving a secure corporate job to pursue a passion-driven, higher-risk venture

10. New horizons and challenges anticipated with The UNLESS Collective in the future

Quotable Moments:

"Stepping away from a secure, successful career to pursue a passion for sustainability was the bravest decision of my life."

"Regenerative fashion isn't just a trend; it's a necessary evolution for the industry."

Connect with Eric:

- LinkedIn: [Eric Liedtke] (https://www.linkedin.com/in/eric-liedtke)

- The UNLESS Collective: [UNLESS](https://unlesscollective.com)

Listener Engagement:

We'd love to hear your thoughts on Eric's journey from Adidas to The UNLESS Collective and how his story inspires your own path in business. Email us from our website, www.bravingbusiness.com

Disclaimer:

The views expressed by guests are their own and do not necessarily represent those of the Braving Business Podcast or its hosts.

Stay brave and keep pushing the boundaries of what's possible in business and sustainability.

Transcript

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0:00.0	Hey there. I'm Tals Latnitzky from Ignite IT consulting. You know me from The
0:06.6	Braving Business Podcast, but when I'm not behind the mic, I'm helping tech
0:10.6	startups and established companies ignite their full potential.
0:14.2	I also help entrepreneurs and businesses in distress reset for success.
0:19.0	With over three decades of entrepreneurial success success success
0:23.6	and turnarounds, raise capital, and lead to innovation.
0:27.4	Whether it's executive coaching or strategic transformation,
0:30.7	I'm here to turn your business challenges into success stories.
0:34.4	Visit igniteIT consulting.com and let's spark that change together.
0:39.4	That's ignite IT consulting.com. Your journey to business brilliance starts now.
0:47.0	And one last quick thing. If you enjoy this episode, please stay on after the show to learn more about the Braving Business Podcast and other great
0:55.2	episodes for you to discover. And now, let's get the show started. Well, hello there!
1:04.0	there's a little
1:06.0	the
1:10.0	you know what the Well, hello there.
1:15.0	Mr. Benoit, hello there, sir.
1:18.0	Mr. Tal, how are you my fine-feathered friend?
1:21.0	I am well. Why do you keep calling me fine feathered I have no feathers it's you know
1:26.3	at least I don't know if feathers that you have that we're going to talk about on air so it's
1:32.4	no big how are you doing though? How is your weekend?
1:35.1	My weekend was awesome. It was really first of all the weather was absolutely gorgeous in
1:39.4	Tampa Bay which you know normally is and and then Aaron and I went to see a Book of Mormon which have you
	...

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