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Join Up Dots -  Business Coaching Made Easy (With A Bit Of Life Coaching Too)

Search Engine Expert

Join Up Dots - Business Coaching Made Easy (With A Bit Of Life Coaching Too)

David Ralph of Join Up Dots

Interview, Motivation, Online, Businessinterview, Education, Businesscoaching, Entrepreneur, Lifestyle, Income, Business

51.1K Ratings

🗓️ 22 October 2018

⏱️ 55 minutes

🧾️ Download transcript

Summary

Todays guest joining us on the Join Up Dots podcast is a man who has built a thriving business around SEO. Yeah, as we know Search and being found is a huge part of business success He has worked extensively in SEO since 2013, trying and testing all of the primary strategies to see what is most effective to boost rankings and organic traffic. Tom spearheaded the success of Life Coach Spotter to 20,000+ unique monthly visitors from organic traffic. As he says "I grew up in the suburbs of Long Island, New York, a 3rd-generation Italian. I went to public school and excelled in sports. I studied Philosophy at Providence College and spent a lot of time reading and learning from ancient philosophers. After graduating from college, I went off to work on Wall Street, day trading at a proprietary equities firm in Manhattan. In 2013 I started digital marketing for LifeCoachSpotter.com where I learned SEO from the ground up. I struggled with SEO for Life Coach Spotter for years, trying every tactic the so-called “experts” had recommended. When I finally “figured it out”, I knew I had to share my own expertise to drive results for other businesses who were struggling with their own SEO. Most of what experts advise drives little to no impact. There are only 3 areas to focus on to drive impact for your site’s SEO: links, optimization, and content. That’s it. I spent years banging my head against the wall so that now you don’t have to. It’s both fun and profitable to get monthly recurring traffic back to your business’s website. Today I serve a number of clients through my SEO agency Sure Oak. We work with clients from around the world and I am lucky to have a passionate and dedicated team to work with who is well-versed in SEO, content-marketing, technical development, outreach, and more. I am forever grateful to the amazing team at Sure Oak. So are the days of black hat, white hat techniques long gone, or just simmering below the surface for the next SEO fad to appear? And how does he market his own company, free traffic or paid? Well let's find out as we bring onto the show to start joining up dots with the one and only Mr. Tom Casano Show Highlights During the show we discussed such weighty topics with Tom Casano such as: Why organic traffic is such a powerful and under used form of traffic generation, that pays you back time and time again. Tom shares how his first 50 blog posts led to crickets in his business, but it taught him so much as to what actually works in SEO. and lastly…. We discuss why it is such a good idea to walk away from a business when it gets really hard, just to allow yourself space to find an easier way.

Transcript

Click on a timestamp to play from that location

0:00.0

When we're young we have an amazing positive outlook about how great life is going to be

0:05.0

but somewhere along the line we forget to dream and end up settling.

0:09.0

Join UpDots features amazing people who refuse to give up and chose to go after their dreams.

0:15.0

This is your blueprint for greatness.

0:18.0

So here's your host, live from the back of his garden in the UK, David Rall.

0:22.8

Yes, hello there, good morning everybody, good morning and welcome to join up

0:28.9

dots. Another episode, yes, another episode. It's like I can't get enough of it. Hopefully you

0:35.2

can't get enough of it too because we're bringing bigger and bolder in some

0:39.3

would say sexier guests to the Airways every single day and today today's guests he's all of those

0:45.3

not only is he big he's bold he's sexy and he's got a thriving business around

0:50.7

SEO now as we know the SEO is search and being found is a huge part of

0:56.1

business success. He has worked extensively in SEO since 2013 trying and

1:01.8

testing all of the primary strategies to see what is most effective to boost

1:05.8

rankings and organic traffic.

1:07.9

He has spearheaded the success of Life Coach Sputter to 20,000 plus unique monthly visitors from organic traffic. Now organic

1:15.8

is you don't pay for it, you build it and then it keeps on coming. As he says, I grew up in the

1:20.9

suburbs of Long Island, New York, a third generation Italian. I went to public school

1:25.1

and excelled in sports. I studied philosophy at Providence College and spent a lot of time reading and

1:30.3

learning from ancient philosophers. After graduating from college, I went off to work on Wall Street

1:35.8

and day trading at a proprietary equities firm in Manhattan.

1:40.4

Now in 2013, I started digital marketing for Lifecoach spotter.com where I learned SEO from the ground up.

1:47.0

And I struggled, he says, I struggled with SEO, the Lifecoach spotter for years trying every tactic the so-called experts had

...

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