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All right.

Tribation.

Welcome back to the conversation and we're talking today about search engine 101, but

on a bigger level, we're talking about helping you.

If you're somebody who's listening to today's show and you are fighting with how search

engines work, how taxes work, how death works, go works, these are things.

People want to fight against the concept of the earth's gravitational pull.

So let me just explain this to you on a very simple level.

Larry Page and Sergey Brin created Google in 1996 to provide users with a tool to find

the most relevant content possible when engaging in a search query.

They did not create Google to grow your business quickly.

They created guardrails from the very, very beginning to keep get rich, quick scams and

con artists from dominating the search results.

So there are four factors that will affect and impact your rank that have always affected

and impacted your rank and they're not going to change and they're going to be updates

they make to keep out scammers, but I'm going to give you the four and then it just sort

of once you know them, it's up to you to sort of deal with the profundity, there's nothing

else to talk about.

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