Okay everyone we are back for round two probably many rounds of is it worth the hype?

I'm excited about these episodes because I get to listen to you.

I gotta think about health and get back into the fitness and health

industry, which I came from,

virtually all of my first half of my career.

And it's saturated with things that don't meet

its expectations.

That's why I got into super food hunting, really,

because I was formulating and I was excited about products.

And then I realized that the compounds in the botanicals weren't matching the hype claims.

And so I got pissed.

I was like, what's going on?

How can I formulate a product, sell to people and then the ingredients are horrible for example or the flow agents are

snuck in there even in natural flavors that are potential harmful like all of these things

are largely overlooked. My goal is to bring some simplicity to some of this stuff, some common sense so that you can make better choices.

Now sometimes I don't have enough information or insight or time to do all of the things that are necessary because it's so complex.

For example, the formula I created for Beach Body is Shakeology that has over 50 ingredients

and there's over 5, 50 ingredients. And there's over 5,000 studies done and tests done

on each batch, thousands and thousands on each individual.

And each individual ingredient has several tests and then the batch testing and the mixing testing and the flavor testing and the natural flavor testing and all of these things and pesticides and

and botanical active compounds, pesticide, herbicide, like all of these things.

There's a lot of tests and it's very hard as a supplement company so it's very easy for

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