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American Hysteria

SEA MONKEYS

American Hysteria

W!ZARD Studios

Society & Culture

4.43.1K Ratings

🗓️ 18 December 2023

⏱️ 61 minutes

🧾️ Download transcript

Summary

The novelty pets known as Sea Monkeys have delighted and disappointed millions of American children since they were first marketed in the early 1960s, with the nostalgia-fueled craze returning decade after decade, even after the creator was linked to Neo-Nazi activities. Described in the highly exaggerated ad copy as the most lovable pets in America, these tiny, allegedly monkey-like aquatic creatures are actually nothing more than microscopic brine shrimp, usually used as fish food in pet stores. In this episode, we will look closely at the history of Sea Monkeys and their ingenious but controversial creator, and take you through the comic book ad copy that marketed junky novelty items directly to children using language both deeply misleading and hilariously hyperbolic. Get our Folk Devils United merch here Become a Patron or subscribe on Apple Podcasts to support our show and get early ad-free episodes and bonus content Call our Urban Legends Hotline and share a teenage tale you heard growing up This episode was written, produced, and hosted by Chelsey Weber-Smith Sound design by Clear Commo Studios Research Assistant: Riley Swedelius-Smith Producer and Editor: Miranda Zickler Voice Acting by Will Rogers Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

On this podcast, we explore fantastical thinking, moral panics, urban legends, conspiracy theories, hoaxes, and crazes, examine the forces that shape our culture, and tell the stories that create the realities we share, and sometimes the realities we don't.

0:25.3

I'm your host, Chelsea Weber Smith, and this is American Hysteria.

0:32.6

Sea Monkeys, the amazing instant pets for the whole family.

0:36.1

In just 24 hours, you can actually hatch your own sea scamp circus.

0:42.3

They're alive! They're off on the amazing live sea monkey ski trials.

0:46.3

Hey, these are brine shrimp. I used to feed them to my fish.

0:48.3

I got ripped off! ... While making this episode, I asked my mom if I had ever had sea monkeys as a kid, because I felt somewhere deep inside the cloudy water of my briny brain, a microscopic memory

1:16.3

of that little circus of sea scamps, as they were called in the early advertising copy.

1:24.2

She said, yes, they had inhabited our home, bore a short time in the early 1990s,

1:32.4

though she recalled little else, estimating my age to be around five and following up vaguely with

1:41.0

it was a weird time. When I asked her to elaborate, she shrugged. It was a weird time, I'm sure,

1:50.4

for reasons more profound than the sea monkeys in the corner of my bedroom, but I feel like

1:57.2

those specks swimming in circles with their thousand centipede-like flippers, each

2:03.4

slowly growing one bulging eye in the center of their translucent heads probably added to the

2:11.8

feeling.

2:13.1

The only other thing my mom had to say was this.

2:16.6

I think you lost interest pretty quick.

2:19.3

And why wouldn't I have?

2:21.3

These allegedly incredible pets were presented by the advertisements as nothing less than a joyful miniature family of aquatic humanoids,

2:33.3

but arrived as nothing more than a bunch of brine shrimp,

2:38.1

usually used as live fish food in the glowing blue aquarium aisles of pet stores. Sea monkeys were

2:48.0

patented and sold for the first time in the early 1960s, reaching their

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