As we're still in the coronavirus lockdown, small businesses have been sent into a tailspin,

and their ability to spin and pivot to something outside of their control zone is vital for survival.

Today we'll talk about how, if your business hasn't already embraced Facebook Live, you need to do it now,

as in today on this episode of the business buffet side dish.

Welcome to the business buffet side dish. This is a quick snack on a specific area of business.

Today we will present a concise element you need to run your business. Remember to visit

business buffet. page or listen to wherever you get your podcast.

It's snack time.

Welcome to another episode of the business buffet side dish.

I'm Phil Anderson, and today I'm going to talk about how you should really consider using live video for your small business, primarily Facebook Live.

Much of what I will be discussing in this episode will be from a presentation I saw from

Lou Mangelo at Social Media Marketing World 2020 in San Diego.

Also, you will want to listen to tomorrow's Business Buffet Main Dish episode as Ed and I will

discuss and debate why small businesses should or should not do

live videos. So let me start with this. Facebook makes it very easy to share something through

live video at the drop of a hat. Here are some interesting facts regarding Facebook Live that you

should really take note of.

Facebook Live has three times more organic engagement than recorded video.

Facebook Live has five times more organic engagement than photos.

Two-thirds of those live videos happen on replay, and they have 10 times more more comments and folks will watch five times longer than recorded video. Doing Facebook live videos do a couple of things. They create content

and build your community. Here are just a few ideas of what you can do in your videos. Education and

information. So educate and inform behind the scenes. Company tours, demonstrations,

...