As we all experience unsettled times as business owners, it's important to know the basics of what

continues to work in the world of social media. Storytelling is still a strong play and will be for a long

time. There are stories, and then there are stories that not only resonate, but withstand the

test of time as well. What's the difference? Why do some

stories stand out, whereas others simply get lost in the noise and fall flat? And how do we as

business owners go from simply storytelling to telling stories that build our business, our brand,

and our bottom line? A business that is good at storytelling is a business that

not only gets it, but will also connect with their customer. Consumers love good stories. Today,

I will talk about how important storytelling is for your business and some tips that will

help you shine while doing it.

Welcome to the business buffet side dish.

This is a quick snack on a specific area of business.

Today, we will present a concise element you need to run your business.

Remember to visit business buffet. page or listen to wherever you get your podcast.

It's snack time.

Hello and welcome to another episode of the business buffet side dish.

I'm Phil Anderson, and in today's side dish, I'm going to talk about a powerful keynote I witnessed at social media marketing world in San Diego about a month ago, given by the popular author

and speaker Marcus Sheridan.

He wrote the book, They Ask, You Answer, a revolutionary approach to inbound sales, content marketing, and today's

digital consumer. I will share some key takeaways and tips I learned of not only what makes

a story moving and powerful, but also how they can be used to dramatically grow your business.

As we experience unsettled times as business owners, sometimes it's the most simple of steps that are critical in staying alive in business.

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