From KCRW Santa Monica and KCRW.com, it's The Treatment.

Welcome to the treatment.

From my house, I'm Elvis Mitchell.

I guess about two years ago almost to the day, the new line by Scott Sternberg,

Entire World launched, and it was a line that was doing away with the brick and mortar retail

aspect of style, but also a line that, as compared to his incredibly influential line previous to that, of outsiders entire world was meant to be more a line about ease and and i would say comfort but ease is a word i would try to use more definitively and these things both turn to be very good things in the world in which we now live, don't they, Scott Sternberg?

Indeed.

I think so.

I mean, let's talk about this a little bit, because when you were thinking about putting this line together, and as we talked about it, you wanted to feel like it was a real contrast, what you'd

done before, but also this kind of formality that people were using in creating lines, weren't

you? Yeah, for sure. I mean, listen, I certainly wasn't anticipating a pandemic and quarantine

situation, but I was definitely not only in contrast to what I was doing at Band

of Outsiders, but I was definitely just sort of looking around at the market and what was in

stores and what was happening in luxury and what was happening in streetwear and just had the

desire personally to to wear

something and as a designer to make something that was more pure and that was more calm in its approach

to design more modernist certainly and minimal to some extent, but lacking logos, lacking graphics,

and trying to create a brand with the primary design element being color and comfort and ease

sort of supporting that and being sort of endemic in that. So, yeah, I mean, I think that it's somehow clicked into place a little bit more

of the past couple months for sure.

Oh, yes, it definitely has.

And I guess, I mean, in the swirl which we now live, I think, and you probably find this

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