Scott Norton: Building a Purpose Driven Business

The Unmistakable Creative Podcast

Srinivas Rao

Society & Culture

4.8 • 1K Ratings

🗓️ 24 May 2017

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

I think if you take the hero’s journey or just the story arc of beginning, middle, end, protagonist and antagonist and you position what you have to share in this framework, it naturally will resonate with people. It will become more memorable. It will deeply impact them. Crucially in today’s society, it will become more likely that they can advocate for that story and tell that truth to someone else. As traditional media breaks down, and the one to one approach of the TV industrial complex begins to lose its efficacy, word of mouth and oral tradition has come back in a huge way in society. I think that telling the truth well, through the storytelling arc is crucial if you want to build a business and if you want to help people understand reality as you see it. – Scott Norton

Scott Norton is co-founder of Sir Kensington’s, the premier producer of all- natural ketchup, mayonnaise, and mustard distributed nationwide. With a mission to bring integrity and charm to ordinary and overlooked food, Sir Kensington’s condiments have become an integral offering at leading retailers, restaurants, and hotels.

Subscribe for ad-free interviews and bonus episodes https://plus.acast.com/s/the-unmistakable-creative-podcast.

Hosted on Acast. See acast.com/privacy for more information.

Transcript

Click on a timestamp to play from that location

0:00.0	I think about the story arc of
0:05.0	just in general think about the story arc of beginning middle and end
0:10.0	protagonist, and you position what you have to share in this framework, it naturally will
0:16.8	resonate with people.
0:18.9	And it will become more memorable, it will more deeply impact them and crucially in today's society it will become
0:27.3	more likely that they can actually advocate for that story and that they can
0:30.9	tell that truth to someone else.
0:33.0	Because as traditional media breaks down,
0:37.0	and as the kind of the one-to-one approach of the TV industrial complex begins to lose its efficacy, that word of mouth and that
0:46.7	oral tradition is actually coming back in a huge way in society.
0:52.3	So I think that telling the truth well through the storytelling
0:56.3	arc is is crucial if you want to build a business and if you want to help people understand reality as you see it. I'm Srenny Rao and this is the Unmistakable Creative Podcast where you get a window into the stories and insights of the most innovative and creative minds who've started movements, built thriving businesses, written best-selling books, and created insanely interesting art.
1:24.7	For more, check out our 500 episode archive at unmistakable creative.com. This is a passenger announcement. You can now book your train on Uber and get 10% back in credits to spend on Uber eats
1:46.1	so you can order your own fries instead of eating everyone else's.
1:50.0	Trains now on Uber. T's and C's apply. Check the Uber app.
1:55.0	More than a vet phone service.
1:58.0	Hi, I'm calling about sausage.
2:00.0	sausage. Sausage. My dog.
2:02.0	Oh, is it normal sausage chases seagulls?
2:04.8	Well, it... Is it normal sausage barks in his sleep?
2:07.8	Yes. Is it normal he chases golf balls?
2:10.8	Yes, don't worry, sausage is perfectly normal.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Srinivas Rao, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Srinivas Rao and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.