Scott D. Clary: Sales Strategies That Close Deals | Sales E222 | Part 2

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

YAP Media Network | Hala Taha

Marketing, Business, Entrepreneurship

4.8 • 1.5K Ratings

🗓️ 8 May 2023

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

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Summary

As the son of an ex-policeman turned intelligence (CSIS) officer, Scott D. Clary was a complete novice in the world of entrepreneurship. By leveraging his natural charisma and love for technology, he was able to build up his brand and become a success story. In Part 2 of Scott’s episode, we’ll break down Scott’s ultimate sales strategies and the tactics he uses to build rapport with potential prospects. Scott will teach us how to ask the right questions and listen during a sale. Scott D. Clary is an entrepreneur, keynote speaker, and venture capitalist. He hosts the popular entrepreneurship podcast “Success Story” Podcast and is the CEO of OnMi Patch, a transdermal vitamin patch that delivers naturally derived, science-backed ingredients to support you through life’s ups and downs. Scott is a well-known sales and marketing expert who speaks globally at industry conferences. He has been featured in Forbes, Wall Street Journal, and The Startup, amongst other publications. In this episode, Hala and Scott will discuss: - Breaking down Pattern Disruption - Scott’s Linkedin sales strategy - The importance of a buyer’s persona - Why you should talk less and listen more during a sale - Scott’s “discovery to demo” pricing process - The concept of leverage - And other topics… Scott D. Clary is the CEO of OnMi Patch, a transdermal vitamin patch company, and the host of the “Success Story” podcast, where he interviews inspirational people, mentors, and thought leaders. From startups to enterprises, Scott’s worked with individuals to 10x their businesses using his marketing expertise. He’s sold and marketed to the most iconic F500 / F100 brands throughout his career. His work has been featured in over 100+ news sites and publications, and he speaks globally at industry conferences and has had articles and insights featured in Forbes, Wall Street Journal, Hackernoon, The Startup, and others. Resources Mentioned: Scott’s Website: https://www.scottdclary.com/ Scott’s LinkedIn: https://www.linkedin.com/in/scottdclary Scott’s Twitter: https://twitter.com/scottdclary Scott’s Instagram: https://www.instagram.com/scottdclary/ Scott’s Facebook: https://www.facebook.com/scottdclarypage Scott’s Podcast Success Story with Scott D. Clary: https://podcasts.apple.com/us/podcast/success-story-with-scott-d-clary/id1484783544 LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘masterclass’ for 25% off at yapmedia.io/course. Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap Youtube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, mental health, Career, Leadership, Mindset, Health, Growth mindset. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	What's going on, yeah, fam? You're listening to part two of my conversation with Scott Clary.
0:19.3	Scott is an entrepreneur, keynote speaker, investor,
0:22.3	and host of the popular entrepreneurship podcast success story. He's also a well-known sales
0:27.3	and marketing expert. In part two of my conversation with Scott, we focus on sales,
0:32.2	namely how to define a buyer's persona, pricing strategies, and the psychology of sales.
0:37.7	If you haven't heard part one yet, we talk about Scott's come-up story and how he was able to
0:42.1	kickstart his career by launching a side hustle and a personal brand via LinkedIn and his podcast.
0:48.3	Without further delay, here's part two of my conversation with Scott Clary.
1:04.3	Thank you. two of my conversation with Scott Clary. So let's move on beyond just podcasts, sales and email strategy.
1:09.8	You talk about an email strategy called pattern disruption.
1:13.4	I use this hack too. I love it. Could you break it down for us? Well, pattern disruption in
1:18.2	any marketing or sales context means that you're stopping, standing out, excuse me, from the crowd.
1:24.7	So I'm going to give you like a very tangible marketing example of how
1:29.1	this was used, one that you would probably know. And it's not, it's not a good guy, but he did it
1:33.9	well. So Billy McFarlane from, what was the stupid fire fest? So you know, the guy that went to
1:41.4	jail? Oh, that guy, yeah. So an example of pattern disruption is how he marketed Firefest.
1:46.7	So how he marketed Firefest is he got all these influencers at the same time
1:50.7	that put up an orange screen on their Instagram account, like an orange square.
1:55.3	So if anybody was scrolling through Instagram, all they saw was like Kim Kardashian
2:00.0	and an orange square. And then they saw like 50 cent in an orange square was like Kim Kardashian and an orange square.
2:01.2	And then they saw like 50 cent in an orange square and Jarl and an orange square.
2:05.0	Like that's pattern disruption.
	...

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