Scott Cook (Intuit) - Accounting for Intuit's Success

Entrepreneurial Thought Leaders (ETL)

Stanford eCorner

Business, Life Lessons, Creativity, Startups, Strategy, Thought Leadership, Education, Stanford University, Leadership, Challenges, Journey, Culture, Etl, Innovation, Founders, Stanford, Entrepreneurship

4.5 • 740 Ratings

🗓️ 4 November 2015

⏱️ 61 minutes

🔗️ Recording | iTunes | RSS

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Summary

Intuit Co-Founder Scott Cook describes how the financial software company went from struggling startup to runaway market leader by staying focused on the customer and iterating and embracing surprises along the way. In a free-form talk guided by audience questions, Cook shares advice on leadership, perseverance and professional growth.

Transcript

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0:00.0	You are listening to the DFJ Entrepreneurial Thought Leaders series, brought you weekly by the Stanford Technology Ventures Program.
0:10.0	You can find podcasts and videos of these lectures online at eCORner.standford.edu.
0:16.0	Today we have a very special guest.
0:21.6	We have Scott Cook, who's the co-founder of Intuit, which is a really amazing company that was founded in 1983 with the goal of making it easy for individuals and small businesses to manage their finances.
0:35.6	They currently have over 50 million small business and individual
0:39.8	users all over the world. He started his career in academics as he studied economics and math at
0:47.6	USC and went and got his MBA at Harvard. He also spent time as a brand manager at Procter & Gamble
0:53.6	and also a few years at Bain.
0:56.1	He has a very interesting format he's going to use today, and I want to welcome Scott to the stage.
1:07.5	Okay, so we're going to do this audience-driven. So I'm going to ask you for questions.
1:12.6	I'm going to put them up here so then I'll address the questions that's on your mind,
1:15.6	and I'll probably group them and mush them around a little bit.
1:18.6	But let's do this around your questions.
1:20.6	So, yes, sir.
1:22.6	How did your experience at Bain lead you to start into it?
1:26.6	Okay, how did Bain lead to Intuit?
1:30.3	Right there.
1:33.3	Is Intuit a monopoly with its dominant position
1:38.3	and is what scares you for the future?
1:41.3	Oh, I wish.
1:43.3	So monopoly and fears. Okay, over here, yes. Tell us about your most
1:52.3	challenging career transition. You mean like changing jobs type of career transition?
	...

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