Most of the successful people that I know practice some form of active thought control.

That means that they consciously choose the beliefs that they want to practice,

and then they go out and find evidence for that.

My guest today, Scott Adams, calls those frames. If you know that name Scott Adams, he is a

best-selling author of the book, Win Bigley, and also how to fail at almost everything and still

win big. He's also the creator of the Dilbert comic strip, and he's the host of Coffee with

Scott Adams, which is actually one of the most

influential live streams in the world. There are people who say that he can swing elections

and bring awareness to causes that he believes in because of the size of his audience, but also

because of his ability to persuade an audience. Part of his persuasion toolkit is the ability to create and strengthen frames.

Frames are simply the way that we see the world or a way of interpreting the world.

And in this conversation, Scott talks about how he uses frames to both persuade himself and persuade other people.

This includes building audiences, getting them to pay attention to things that he wants to

cast light on, and it also means self-persuasion, getting himself to do things that are more

in alignment with the life that he wants to create.

Scott's most recent book is called Refram Your Brain, and when I read it, I took it as like a

practical 12 Rules for Life, you know, that book by Jordan Peterson, except this is like

180 different reframes that can make a significant impact in your life. But what I really took away

from it is that we can kind of program ourselves on how we want to see the world. And we can do that

intentionally as a way to almost program reality to bend in the direction that is more in alignment

with a life that we want to create. I've been a fan of

Scott's work for a good nine years now. He's had a meaningful impact on the way that I see the

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