Hey guys, welcome to a very special episode of Sinclair.

This is going to be an episode where I am the only one you're going to hear because this

is an explanation for our science of skin 2023 awards.

Now, as you guys know, we started these awards last year with our first cohort and I am so proud

that, you know, even this year, all of those people that were award all the brands that were

awarded all 10 brands from last year are still, you know, tried and true, even this year.

And that is really the premise of these awards and that is scientific accuracy,

efficacy and validity when it comes to skin health and dermal sciences.

Now, I say that because that's really where I want to start with explaining to you how we came

to the decisions that we came to, why we created these awards, what they really actually represent

and what these brands represent that are being awarded.

You know, as you guys know, the skin care industry is extremely, you know, just saturated.

There's a lot of brands out there.

There's a lot of options out there.

And as much as I love that and as much as I am like all of you, which is in the sense of,

you know, I love trying new products.

I love trying new formulas and new ideas and concepts.

There is this desire in me as a consumer and I think all of us can relate to this,

which is we just want to know what works and we want to know what we can go to.

What are the brands that we can turn to for real results?

I mean, I'm talking things like, you know, signs of aging,

signs of hyperpigmentation being, you know, alleviated,

...