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Short Wave

Science Can Make You More Creative!

Short Wave

NPR

Daily News, Nature, Life Sciences, Astronomy, Science, News

4.76K Ratings

🗓️ 6 May 2025

⏱️ 16 minutes

🧾️ Download transcript

Summary

Do you consider yourself a creative person? If not, you may be holding yourself back. Psychologist Zorana Ivcevic Pringle says creativity isn't a trait. Creativity is a choice. After studying creativity for more than 20 years, she has some suggestions for how anyone can stick with their creative ideas. Guest host and producer Berly McCoy talks to her about her new book The Creativity Choice.

Curious about more psychology research? Let us know by emailing [email protected].

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Transcript

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0:06.4

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1:17.8

You're listening to Shortwave from NPR.

1:23.3

Hi, Shortwaver's Burley McCoy filling the host chair today, and I'd like you to meet psychologist Zerana Ifcheverg Pringle.

1:31.1

When Zerana was an undergraduate, she was searching for a thesis topic.

1:35.4

To spark ideas, she was reading everything she could get her hands on, and she stumbled across work from the 1960s during the space age about creativity.

1:45.6

She read that creative people often have personality traits that don't seem to go together.

1:51.0

Creative individuals at times can be extroverted, other times very introverted.

1:56.9

They can be playful, but also very serious about their work, can seem naive and see

2:03.7

and see things and with fresh eyes, but also be very focused in their work.

2:10.7

In the two decades, Zerana's been studying creativity, she's realized that even though creative

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