Scaling Your Businesses with This $100M Offer Strategy (with Greg Hickman) Pt.2 - Sept. '21 | Ep 418

The Game with Alex Hormozi

Alex Hormozi

Business, Education, Entrepreneurship, How To

4.9 • 4.8K Ratings

🗓️ 6 August 2022

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

All it takes is an offer they can't say NO to! Today, join Alex (@AlexHormozi) as he guests on Greg Rickman's YouTube to talk about his book $100M Offers, share some insightful advice about guarantees within sales and marketing, creating high-ticket sales, and strategies that bring your business on the path to longevity. Grab your pen & notebooks, and list down all these golden nuggets! This is part 2 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Check out the episode on Greg Hickman's YouTube Channel!

Timestamps:

(0:58) - Apply quick win strategy for effective implementation.

(3:37) - Can high-cost clients coexist with low-cost ones?

(7:34) - Decide front-end services/products and recognize consumables for coaching agencies.

(14:03) - Impact of guarantees on sales and marketing strategies.

(19:55) - Surprising actions of agency owners; timing for introducing continuity.

(25:47) - Current trends in business owner practices.

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Transcript

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0:00.0	Most of the nation, a lot of times you guys ask me
0:01.6	about what does time to value mean?
0:03.0	What do quick wins mean?
0:04.1	How do we decide whether we're gonna go
0:05.4	for a high cost product or service
0:07.7	or a low cost high volume product or service?
0:10.3	Are there ways that we can increase margin
0:12.0	and provide more value?
0:14.1	All this and more.
0:15.5	Plus how to add guarantees to your offer
0:17.5	to make them so good people feel stupid saying no.
0:19.9	This is the part two of the Greg Hickman podcast
0:22.6	we talk about agency owners,
0:24.4	how they can market their business in also,
0:26.2	probably more importantly how the small businesses
0:28.1	those agencies are serving
0:29.6	can productize their services in a way
0:31.1	to get more customers saying yes at higher prices
0:33.2	and doing so with even more margin
0:34.7	than they ever thought of.
0:35.6	Enjoy.
0:37.3	Sell the farm, give away everything,
	...

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