You're listening to the Creating a Brand podcast where we deliver weekly masterclass interviews on topics to help you make your first or next step in business the right one.

I'm your host, Alex Sanfilippo.

What if you could convey everything of value about your business, product,

or service, clearly, precisely, and accurately in three minutes or less? Today's guest teaches

us that we don't need to spend days or weeks developing elaborate presentations or spending

hours explaining what we do to potential investors, partners, or clients. It only takes three

minutes. My guest is Brandt

Pinvidic. He is the author and national bestseller of the three-minute rule. He has used this

method in Hollywood to sell shows like the biggest loser and bar rescue. He also teaches us to

Fortune 100 companies. Get ready to hear some great Hollywood stories and learn how to say less

but get more for your

business here is my conversation with brant pinvidic

brant welcome to the creating your brand podcast so excited to have you here with us today

yeah very happy to be here. Let's get into it.

Before we get started, I wanted to personally say thank you so much for this three-minute rule.

The strategy here has helped me so much already. I've read through the book and had the

opportunity to talk to you, and I've already been able to apply it myself. And I can tell the

audience today that helps a lot. So thank you so much for that. Absolutely. I'm glad you enjoyed it. As we begin today's masterclass episode, can you please start by explaining what the three-minute

rule is to the audience? Yeah. So the three-minute rule basically states everything of value,

but your business, product, or service must be conveyed clearly, concisely, and accurately in three

minutes or less. And in those first three minutes, you've got to be able to capture and maintain your

audience's attention.

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