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Into History.

com. at into History. For the past, oh my gosh, almost a year.

For the past, oh my gosh, almost a year. I've been working on a new podcast. It came out yesterday and on today Saturday matinee we're giving you a preview and some inside baseball.

If you're a regular podcast listener, you should know by now how things work.

Someone puts in the effort to make a show, they release the show for you to listen to for free.

The show gains an audience maybe, and then ads allow the show

to monetize maybe.

It's a classic formula that's been with us since the earliest newspapers and circulars.

I try to make something that captures your

attention and then I rent a tiny sliver of that attention to someone who wants to

sell their products. Magazines, newspapers, radio, television, all the way to

blogs, email newsletters, and social media sites,

they all work pretty much the same way.

But even though it's a time-worn formula, there is no guarantee any new podcast

will attract the audience needed to become sustainable.

It's simple math to figure out how many earballs you need to reach so that your costs are

covered by what ads you can sell and even for many of the large publishing companies out there,

like Wondering, owned by Amazon,

who makes many of the shows my career is built on,

...