Sara Brooks On Branding Strategies Every Brand Needs To Survive, Grow, & Stay Relevant
The Skinny Confidential Him & Her Podcast
Dear Media
4.5 • 14.5K Ratings
🗓️ 13 March 2025
⏱️ 68 minutes
🧾️ Download transcript
Summary
#817: Join us as we sit down with Sara Brooks – co-founder of Goldilocks, a brand consultancy specializing in consumer packaged goods. Throughout her career, Sara has worked with nearly 200+ CPG brands – ranging from pre-revenue startups to post-IPO giants – dedicating her expertise to founder-led business looking to disrupt the status quo. Previously, she founded & led Covet PR, a powerhouse agency that quickly rose to become an industry leader before being acquired by leading performance marketing firm, Power Digital. In this episode, Sara shares valuable insights on effective brand positioning, the power of creative branding & consistency, meaningful consumer connections, leveraging marketing insights for innovation, & must-know tips for aspiring entrepreneurs. If you are looking to elevate your brand, this one’s for you!
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To connect with Michael Bosstick click HERE
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This episode is brought to you by The Skinny Confidential
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To learn more about Goldilocks and start working with them visit itsgoldilocks.com.
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Produced by Dear Media
Transcript
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| 0:00.0 | The following podcast is a Dear Media production. |
| 0:04.4 | She's a lifestyle blogger extraordinaire. |
| 0:07.5 | Fantastic. |
| 0:08.5 | And he's a serial entrepreneur. |
| 0:10.8 | A very smart cookie. |
| 0:12.2 | And now Lauren Everts and Michael Bostic are bringing you along for the ride. |
| 0:16.3 | Get ready for some major realness. |
| 0:17.9 | Welcome to the skinny confidential, him and her. |
| 0:21.8 | A-ha! |
| 0:24.8 | Hello, everybody. |
| 0:25.7 | Welcome back to the Skinny Confidential Him and Her show. |
| 0:27.9 | Today, we're sitting down with Sarah Brooks. |
| 0:29.8 | Sarah is the co-founder of Goldilocks, a brand consultancy specializing in consumer |
| 0:34.2 | packaged goods. |
| 0:35.4 | Throughout her career, Sarah has worked with nearly 200 plus |
| 0:37.8 | CPG brands ranging from pre-revenue startups to host IPO giants, dedicating her expertise |
| 0:42.5 | to founder-led businesses looking to disrupt the status quo. Previously, she co-founded and led |
| 0:47.6 | Covet PR, a powerhouse agency that quickly rose to become an industry leader before being |
| 0:52.2 | acquired. In this episode, Sarah shares the |
| 0:54.3 | valuable insights on effective brand positioning, the power of creative branding and consistency, |
| 0:59.5 | meaningful consumer connections, leveraging marketing insights and innovation, and must know tips |
| 1:04.0 | for aspiring entrepreneurs and creators. If you are looking to elevate your brand, create a brand, |
... |
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