Welcome back or welcome to the Single Track Podcast.

I'm your host Finn Melanson, and in this episode, we're chatting with Sam Renouf,

the founder and CEO of the professional triathletes organization.

We talk a lot about the challenges of professionalizing and mainstreaming endurance sports,

athlete welfare, generating more casual fans, and PTO's relationship or coexistence, if you will,

with Ironman. I could have talked with Sam for hours, but we only had 60 minutes, and as a result,

only briefly skimmed over or even set aside many important topics worth discussing. I should also

add, if you're not familiar with what the PTO does

or how and why it originated, I will link to some other podcast episodes and articles out there

that cover more of the background content. In the interest of time, I wanted to focus on the

stuff that our athletes, our fans, and our operators in the ultra-trail space can

consider and absorb as we chart the future of our own sport. Also, I would love to hear what you

think about the world Sam is building and some of the points he made. So shoot me a DM on

Instagram at Run Single Track or on LinkedIn at Finma Lanssen.

Before we get started, though, thanks to NAC for sponsoring this episode.

NAC is the official nutrition sponsor for SingleTrac, and they have a special deal for

listeners where you can use code SingleTrack 15 at checkout for 15% off your next order.

I am eerily, personally, awaiting another shipment of their

products. I restocked on a bunch of my favorites, including their salted soup drink mix, the watermelon

drink mix, the lemon lime drink mix, a bunch of their bars, their protein mix, and I'm stoked.

So yeah, I highly encourage you to check everything that they offer.

Again, this is NAC spelled N-A-A-A-K, and you can head over to their website, knack.com, to go check out some of the stuff yourself.

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