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Just search new here. Welcome to the HBR Idea Cast from Harvard Business Review. I'm here today with Salmon Rushdie,

author of the Booker Prize winning midnight's children and the fatwa provoking The

Satanic Versus. His latest novel is two years, eight months and 28 nights.

Mr. Rushti, thanks so much for joining me. Thanks very much. So I'd like to start

by talking about your writing process. How do you work? I've always had told

myself simply to treat it like a 9 to 5 job. If you have a job you just go and do it doesn't matter whether

you're feeling good that day. You know if you're a carpenter you make your table.

And my view is that I don't think that writers creative artists can really afford

allow themselves what gets called creative temperament you know I don't think you can afford to wait for genius to descend or

inspiration to descend. You have to just sit there and make yourself do it. And I've, over the years years that is a discipline that I really have

developed and I can sit down at my desk every day and do my day's work and just

not give myself permission not to do it.

And once your mind understands that it has no excuses,

it's remarkable how it begins to play along,

it begins to do its job.

What's the hardest part about writing novels?

...