Saie Founder Laney Crowell On What Clean Beauty Means Now, Building Best-In-Class Formulas & Introducing “The Concealer From The Future”
Breaking Beauty Podcast
Dear Media, Jill Dunn and Carlene Higgins
4.7 • 954 Ratings
🗓️ 20 April 2022
⏱️ 39 minutes
🧾️ Download transcript
Summary
Saie Beauty launched four months before the pandemic, but instead of closing up shop, it managed to slay anyway. Today, Saie founder Laney Crowell takes us back to her roots growing up in France, China and Los Angeles, before building her beauty start in the cut-throat world of fashion magazines. (She even interviewed to be Anna Wintour’s assistant – seven times!)
Listen in as Laney reveals why even in an increasingly crowded “Clean Beauty” market, Saie was needed anyway, developing climate-neutral certified, best-in-class formulas that have won awards, gone viral on TikTok and earned a celebrity following thanks to the brand’s signature, “Saie Glow.”
For the uninitiated, we find out why the Saie Slip Tint Dewy Tinted Moisturizer SPF 35 Sunscreen is so damn popular, along with scoop on the upcoming Saie Hydra Beam “concealer from the future,” that’s set to drop next. Plus, stay tuned until the end to find out why Saie’s vintage merch using upcycled clothing is hands down the coolest Earth Month initiative we’ve ever seen.
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Hosts: Carlene Higgins and Jill Dunn
Theme song, used with permission: Cherry Bomb by Saya
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Transcript
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| 0:00.0 | The following podcast is a dear media production. |
| 0:02.8 | I am not a makeup artist. |
| 0:04.1 | All of our products are designed to be extremely user friendly. |
| 0:08.7 | So, you know, I get ready in a minute, maybe two minutes every single morning and you know I was joking with the team |
| 0:16.8 | I was like we should time a video real time no edits and I'll just show everyone you know |
| 0:22.4 | I do a squirt of |
| 0:24.3 | slip tin a squirt of glowy super gel our two bestsellers directly onto my face and |
| 0:28.6 | then I just rub it all in and then I put on blush and mascara I mean mean, I am out the door so fast. |
| 0:34.3 | It's like the opposite of how a makeup artist applies makeup. |
| 0:37.6 | Welcome to Breaking Beauty, the podcast all about the breakthrough people, products, and moments in beauty. |
| 0:47.5 | We're your host Jill Dunn and Carleen Higgins. Thanks. |
| 0:55.0 | Hey, Breaking Beauty fam. |
| 0:56.0 | Thanks for joining us for another week. |
| 0:58.0 | We're Jill and Carleen, too long-time beauty editors. |
| 1:01.0 | Turn Beauty Podcasters, and we're here to tell you what's hashtag Beauty only the breakthrough products, moments, and minds in the world of beauty. |
| 1:15.0 | And today we have a founder story for you from an indie beauty brand that launched just |
| 1:20.0 | before the pandemic and managed to slay anyway. It's Say Beauty. |
| 1:24.8 | This week we're welcoming Laini Krowell. She's the Hamptons-based founder of Say that's spelled |
| 1:30.4 | S A-A-I-E. It's a cosmetic range that really was like an instant hit when it |
| 1:36.0 | launched in late 2019. It had cult celebrity fans like America Ferreira, Mandy Moore, and |
| 1:41.6 | Queen Goop herself, |
| 1:42.6 | Gwyneth Paltrow, who liked the product so much |
... |
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