S8: From Counter Girl to the Most Powerful Woman in the Beauty Industry with Caroline Hirons, Skincare expert, Author & YouTuber
Conversations of Inspiration
Holly Tucker MBE
5.0 • 1.3K Ratings
🗓️ 15 June 2020
⏱️ 61 minutes
🧾️ Download transcript
Summary
This week, Holly speaks to Caroline Hirons. Born in Liverpool but her childhood spent in Mississippi, Caroline’s greatest influences on her life were her grandmother and mother both of whom were beauty counter girls. With a love of the glamour and strong memories of the scents and makeup so loved by her heroines, you would imagine that Caroline’s path to beauty industry powerhouse was set. But after many years herself on the beauty counter at Harvey Nichols, it was at 40, when Caroline started her blog, that her life took a dramatic turn.
Fast forward 10 years, 13 million views on YouTube, 120 million views on her blog, and her latest book ‘Skincare’ has topped the Amazon bestsellers list on pre-order alone, Caroline’s success and legions of fans for her no-nonsense approach to skincare continues to grow.
Funny, honest, and truly authentic - this conversation covers everything from harnessing the power of social media and the role YouTube can play in building a brand, to remaining truly authentic and unapologetic for staying true to your own values and views.
Enjoying listening to these unfiltered chats? It's worth following Holly Tucker MBE and Holly & Co on Instagram, and subscribing to our weekly newsletter on our website, where Holly downloads her thoughts, and exclusively shares small business finds and topical, 'ungoogleable' business advice.
Transcript
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| 0:00.0 | I have never laughed so much as I did in this interview. |
| 0:03.6 | Caroline is unapologetic, fiercely independent and hilarious dry humid, |
| 0:09.2 | all rolled into one. |
| 0:11.0 | I much like many millions of others, find myself glued to IG TV watching Caroline |
| 0:16.6 | as she does her stuff. As a beauty addict, I will not buy anything unless it has her seal of approval. But how does a beauty |
| 0:24.8 | countergirl become the beauty industry's most powerful woman at 50? Caroline is |
| 0:30.6 | a testament to the importance of staying true to yourself and the power of being utterly individual. |
| 0:36.4 | It's this very trait that has won Caroline a legion of loyal fans. |
| 0:41.6 | Warning, don't listen to this podcast with any little ears around. |
| 0:46.3 | Bower your head and let your eyelids close on down where we're going you won't need to |
| 0:52.3 | bring your frown. I'm Holly Tucker and welcome to conversations of inspiration. |
| 0:58.0 | Back in 2006 I founded Not on the High Street for my kitchen table and since then I've gone on to launch |
| 1:05.0 | Holly and Co. I'm the UK Ambassador of Creative Small Businesses and I |
| 1:09.8 | believe that having a business doing what you love is the key to a happy fulfilled life. |
| 1:15.0 | My dream is to help everybody start theirs. |
| 1:18.0 | I'm here to offer advice, inspiration, wisdom and encouragement. |
| 1:23.5 | And in my view, the best way to do this |
| 1:26.5 | is by sharing stories. |
| 1:28.6 | So I've reached out to my favorite small businesses, |
| 1:31.9 | entrepreneurs, and those who simply inspire me and ask |
| 1:35.7 | them to share theirs. |
| 1:38.0 | Here are my conversations of inspiration. |
... |
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