S7: Pioneer of the Fairtrade movement with Green & Black's founder Jo Fairley, Live in Harrogate

Conversations of Inspiration

Holly Tucker MBE

Education, Society & Culture, Entrepreneurship, Self-improvement, Business, Personal Journals

5.0 • 1.3K Ratings

🗓️ 17 February 2020

⏱️ 64 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

A pioneer of the fair trade and organic food movement, Jo Fairley launched Green and Black's with the simple premise, that if she loved the product, then others would too. Despite being told the UK consumer ‘will never eat dark chocolate’ Green & Black's fast became the benchmark in 'quality' as well as forging the way in an emerging organic food movement.

Recorded in front of a live audience under the high vaulted ceiling of St Wilfred's in Harrogate, Jo joins Holly on stage to chart her career and guiding business principles.

A serial entrepreneur, Jo started her career in publishing, before co-founding Green & Black's and now an organic and natural food store, Health & Wellbeing Centre and The Perfume Society. In this episode you’ll hear how business highs and lows can define your take on the world. This is especially true for Jo whose moral compass shines through and has been her guiding light throughout her business and personal journey.

From tips and tricks to capture the attention of a journalist, to the challenges of cash flow and how best to (not!) spend an advertising budget - Jo Fairley’s insight is invaluable whether you're just starting out on your journey or looking to move in new directions.

Enjoying listening to these unfiltered chats? It's worth following Holly Tucker MBE and Holly & Co on Instagram, and subscribing to our weekly newsletter on our website, where Holly downloads her thoughts, and exclusively shares small business finds and topical, 'ungoogleable' business advice.

Transcript

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0:00.0	I'm standing in the most beautiful church in the center of Harrogate Yorkshire. I've dealt with the rain, the sleet and the snow is on its way apparently.
0:08.0	I'm in the middle of podcast Madness Live setup with a coffee in hand screwdriver in the other and I'm just
0:16.1	really excited to meet the amazing co-founder of Green and Black's chocolate, serial entrepreneur Joe Fairley. A couple of hours time
0:26.8	we're going to welcome the crowds who are going to come in and shelter from the snow and sleet
0:31.5	and I just know that this is just going to be an
0:34.6	incredible conversation and hopefully I might get to eat a bit of chocolate at the
0:39.4	same time. I'm Holly Tucker and welcome to conversations of inspiration. I'm the founder of Not on
0:47.3	the High Street and Holly and Coe and I'm the UK Ambassador of Creative Small Businesses.
0:52.3	I believe that having a business doing what you love
0:56.0	is the key to a happy fulfilled life and my dream is to help everybody start theirs.
1:02.1	So I've reached out to all my favorite small businesses
1:04.8	acclaimed entrepreneurs and those who just simply inspire me and ask them to share
1:10.4	theirs. With thanks to our sponsor Nat West who have helped bring this free podcast to life.
1:17.0	Here are my conversations of inspiration.
1:20.0	Bow your head and let your eyelids close on down where we're going you won't need to bring your frown
1:27.8	You will find that all the things that I'm here in Harrogate with the an amazing live audience say hello to everybody listening
1:37.0	I'd love to welcome to the stage the co-founder of the multi million pound household
1:46.0	named Green and Black Chocolate, not only a hugely successful serial entrepreneur, but Joe was a pioneer of the Fair Trade Movement, creating the first
1:56.0	product in the UK to carry the Fair Trade Mark.
1:59.8	I know she also is a huge supporter of independence and small businesses.
2:05.5	So we are lucky to have her here tonight.
2:07.9	Please welcome to the stage the phenomenal Joe Fairley. Come and sit down.
	...

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