S7: Building a vegan empire from the virtual world with BOSH! founders Ian Theasby and Henry Firth

Conversations of Inspiration

Holly Tucker MBE

Education, Society & Culture, Entrepreneurship, Self-improvement, Business, Personal Journals

5.0 • 1.3K Ratings

🗓️ 27 January 2020

⏱️ 67 minutes

🔗️ Recording | iTunes | RSS

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Summary

In a world where the digital landscape gives everyone the opportunity to build a business, how do you harness its power and use it to build the number one brand, in one of the fastest-growing movements of our time?

Ian Theasby and Henry Firth, founders of BOSH! tell us how they built a highly successful business based on personalities, drive and beliefs. Sharing the secrets behind how they’ve now taken the vegan community by storm by creating what’s considered the biggest vegan cookery channel in the world, with more than 26 million views a month and writing the best selling vegan book of all time! Not bad for a business that’s only been going for three years!

In this conversation you'll hear how these two went from childhood friends to navigating the unsteady waters of viral videos, building a brand only through social media and taking on an industry as old as time - helping countless people to eat less meat and become vegan!

This episode will inspire anyone on the journey of building a business as BOSH! have highlighted the force and power visions of small business owners can have, on huge industries. And, how a change in diet can create a ripple effect of good, not only for your own health, the food industry but mostly for the planet we all care so much about.

Enjoying listening to these unfiltered chats? It's worth following Holly Tucker MBE and Holly & Co on Instagram, and subscribing to our weekly newsletter on our website, where Holly downloads her thoughts, and exclusively shares small business finds and topical, 'ungoogleable' business advice.

Transcript

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0:00.0	It's raining. I'm in Chisick, West London and I've forgotten my umbrella, but that's not
0:06.6	dampening my excitement in meeting the amazing Henry and Ian, also known as Bosch. I've seen them on TV, I've received one of their cookbooks for Christmas,
0:16.3	but haven't heard too much about their story before. So I can't wait. I know that this one is going to be a goodie.
0:25.0	I'm Holly Tucker and welcome to conversations of inspiration.
0:30.0	I'm the founder of Not on the High Street and Holly and Co. and I'm the UK Ambassador of Creative Small Businesses.
0:37.0	I believe that having a business doing what you love is the key to a happy fulfilled life and my dream is to help everybody start
0:46.0	theirs.
0:47.0	So I've reached out to all my favourite small businesses, acclaimed entrepreneurs and those
0:52.2	who just simply inspire me and ask them to share theirs.
0:56.6	With thanks to our sponsor NatWest who have helped bring this free podcast to life.
1:01.9	Here are my conversations of inspiration.
1:05.0	Bow your eyelids close on down where we're going you won't need to bring your frown.
1:12.0	You will find that all the things that I have said.
1:16.1	Hi guys, so lovely to meet you both. I feel like I know you already though. I've seen you on the
1:22.2	sides of buses, your cookbooks are everywhere and I love
1:26.0	following you on insta and now your TV stars how's that feel it feels amazing
1:31.6	and it's an absolute pleasure to be here.
1:33.6	Oh, what an introduction, thank you very much.
1:35.6	Oh, well, thank you and you've done so seriously well and just huge congratulations to you both.
1:41.6	It's unbelievable to think and we're going to talk about this but
1:44.4	you're right at the start of your journey and yet all of this amazingness has happened to you
1:50.0	both and so I can only imagine if we talk again in 10 years time, well who knows where
	...

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