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Conversations of Inspiration

S5: Find your identity and make that your brand LIVE, with Levi Roots, founder of Reggae Reggae Sauce

Conversations of Inspiration

Holly Tucker MBE

Education, Society & Culture, Entrepreneurship, Self-improvement, Business, Personal Journals

5.01.3K Ratings

🗓️ 17 June 2019

⏱️ 50 minutes

🧾️ Download transcript

Summary

This episode was recorded in front of a live audience in Bristol for the second date on our live tour of Conversations of Inspiration, in partnership with NatWest.

In this conversation, Holly & Levi discuss his difficult early years, the decision to turn his life around and the passion and determination that powered him to success today, as well as, of course his unforgettable appearance on Dragons Den which would go on to supercharge his brand.  Born in Jamaica, he came to the UK at the age of 11, not being able to read or write, and found himself struggling to find his place in Brixton in the 70’s. 

After stints in prison, Levi turned his life around through his sheer determination and returning to his two true passions in life - music and food, and combining them into a business.  His appearance on Dragons Den set his life on a new trajectory, and after gaining investment and mentorship from Peter Jones, Levi's Reggae Reggae sauce went from strength to strength.

Since then his life has been a whirlwind of success, expanding his range to include cooking sauces, ready meals, soft drinks and desserts, he has published six cookbooks and a business book, released a new album and most recently, Levi realised his ultimate dream of opening his Caribbean ‘Rasta-rant' in Westfield Stratford. 

Enjoying listening to these unfiltered chats? It's worth following Holly Tucker MBE and Holly & Co on Instagram, and subscribing to our weekly newsletter on our website, where Holly downloads her thoughts, and exclusively shares small business finds and topical, 'ungoogleable' business advice.

Transcript

Click on a timestamp to play from that location

0:00.0

This week's episode with my guest Levi Roots was recorded in the most incredible venue in Bristol

0:06.3

in front of a live audience who enraptured with his charisma and story.

0:11.6

Born in Jamaica, he came to the country at the age of 11 not being able to read

0:16.4

or write, leaving his beloved grandmother behind to start a new life on a path that

0:22.3

just wasn't easy. Growing up in Brixton in the 70s

0:26.3

Levi struggled in life ending up in prison a couple of times only to turn his life

0:31.7

around through his sheer determination and returning to his two true

0:35.8

passions in life, music and food and combining them into a business.

0:42.2

His unforgettable appearance on Dragon's Den set his life on a new

0:46.0

trajectory gaining investment and mentorship from none other than Peter Jones. Since then his life has been a whirlwind of success.

0:56.0

Expanding his range to include cooking sources, ready meals, six cookbooks, a new album, and most recently Levi realized his ultimate dream of opening his Caribbean restaurant in Westfield, Stratford.

1:11.5

He's the ultimate role model of someone who can turn their life

1:15.4

around through following their purpose and passion with huge hard work and determination.

1:21.6

He's someone I greatly admire and can't wait to share his story.

1:27.0

Bower your head and let your eyelids close on down where we're going you won't welcome to conversations of inspiration.

1:39.0

Back in 2006 I founded Not on the High Street for my kitchen table and since then I've gone on to launch Holly and Co.

1:47.0

I'm the UK Ambassador of Creative Small Businesses and I believe that having a business doing what you love is the key to a happy fulfilled life.

1:56.0

My dream is to help everybody start theirs.

1:59.0

I'm here to offer advice, inspiration, wisdom and encouragement.

2:04.1

And in my view, the best way to do this

2:07.2

is by sharing stories.

2:09.3

So I've reached out to my favorite small businesses, entrepreneurs, and those who simply inspire me

...

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