That beer placement though in like, Scream 6.

It's just, of course, like, oh my, yeah, what a plug.

I'm always so curious about product placements in movies.

Like, do they go ask the brands first?

Would they like to be in the movie?

Do they pay to be in the movie?

I think there's a team that goes to every single brand in their list

of who they're connected with and just go,

hey, how much do you want for this long in the movie

or this portion of the movie?

We have a gas station scene.

We could put your beer, I think they sell it.

Yeah.

And then they decide if they want to be a part of it.

I mean, that's just like any campaign or any...

I bet core season.

Even like, has something with Paramount Plus

where it's like, sure.

Yeah, it might be like a bigger contract.

Any time, there's a scene where you're in a near-fraid

or in a gas station or at a store.

Was there ever a product placement in a movie

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