5 • 1.3K Ratings
🗓️ 14 October 2024
⏱️ 78 minutes
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0:00.0 | But obviously we've got a generation now that has grown up on far more organic products. |
0:04.6 | They're far more sustainably minded, or than we were at our age or our contemporary were at his age. |
0:11.6 | So what we wanted to do was create choice. We wanted to create an |
0:15.4 | offer that we felt was using the best possible product in our eyes and in a lot of |
0:20.9 | our consumers eyes and on loads and |
0:23.0 | loads of parents' eyes is if we are putting less pesticides |
0:26.4 | and chemicals into our children, surely that's a good thing. |
0:30.4 | It was such a pleasure speaking to Patrick and Karen O'Flarete and they're a husband and wife team who founded PIP Organic and I bet you're nodding your heads there because PIP Organic for me is it makes me think about taking Harry out and when we were out and about |
0:46.5 | I would always head to Pip-organic for his juices and Patrick and Karen have just shared their story literally from Borough |
0:56.0 | Market in the rain where they're standing there selling their juices and how they actually came up with this idea that that was going to be their lives. |
1:06.7 | And I just love this conversation because it just highlights that so many of these wonderful podcasts that we record here is all about the |
1:15.7 | niche. It's all about finding your niche as a person and for Karen and Patrick |
1:20.6 | their lives were going to be about organic juice. So it makes me think |
1:24.7 | what's your life going to be about? My life is about small businesses and I just |
1:29.7 | love the fact that they were passionate, they've gone through the ups and downs. There's all the stories of a classic entrepreneur and going for things and Karen realizing that Patrick had bought the biggest piece of machinery without her knowing, |
1:45.9 | and they had nowhere to put it. These stories are what makes us feel something about a brand when we pass them by and we see a logo. |
1:55.4 | When you hear the story now of what it took to get that packet of juice in that cafe, |
2:01.1 | you're never going to look at it the same. |
2:03.3 | And so today I wish you the spirit, the bravery, |
2:08.5 | to find your own niche, have a think and go for it. |
2:13.0 | Bower your eyelids close on down where we're going. |
2:18.0 | You won't need to bring your frown. |
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