S2: Visualising success, with Richard Reed CBE, co-founder of Innocent and JamJar Investments

Conversations of Inspiration

Holly Tucker MBE

Education, Society & Culture, Entrepreneurship, Self-improvement, Business, Personal Journals

5.0 • 1.3K Ratings

🗓️ 24 December 2018

⏱️ 68 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This week, Holly meets Richard Reed CBE, co founder of Innocent and now co founder of JamJar Investments.

The story of Innocent is a phenomenal one - simply built on 3 friends deciding at university they wanted to start a business together that allowed them to hang out everyday. They settled on smoothies as 'the product' (decided on a hangover!) and the entrepreneurial rollercoaster ensued. With numerous highs along the journey, as well as epic lows during the financial crisis, Richard shares his journey and lessons learned along the way. Today, Innocent is regarded as the front runner in creative marketing and breaking the mould by doing things just a bit differently.

In 2013, Innocent was sold for a reported £320 million to Coca Cola! So what does an entrepreneur do the day after ‘making it’? Well, in Richard’s case, he started a new business!

Emotional, honest and soulful, this conversation is a rare insight into Richards philosophy on business, his view on doing good in the world and the importance of thinking outside the box.

Enjoying listening to these unfiltered chats? It's worth following Holly Tucker MBE and Holly & Co on Instagram, and subscribing to our weekly newsletter on our website, where Holly downloads her thoughts, and exclusively shares small business finds and topical, 'ungoogleable' business advice.

Transcript

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0:00.0	This week's podcast is a very special episode as I'm chatting to Richard Reed,
0:05.1	CBE, founder of Innocent Smoothies and Jamjar Investments.
0:10.3	Richard founded Innocent back in 1998 with his two university friends who all quit their jobs to bring smoothies to the UK market.
0:20.0	Initially operating from a market stall, the Trio worked hard and grew the business into a creative and well loved brand that had the courage to do things differently.
0:31.0	Their brand grew to become the largest juice creator in Europe and in 2013
0:38.0	Innocent was sold to Coca-Cola. Richard then went on to found his latest business, Jamjar Investments, which is a venture
0:46.4	capital fund which invests in companies including Deliberu, Grease and Proper Corn, with the same trio he's been working with for now over 15 years.
0:58.0	Richard also set up the Innocent Foundation in 2004 and remains a trustee. The charity invests in food security, local food
1:07.8	poverty, breakthrough developments and emergency hunger relief around the world. I had the complete pleasure of meeting
1:16.3	Richard in his Jamjar offices where we chatted about his journey building a world famous brand what it was like selling his businesses that utterly and truly give back.
1:34.0	Bow your eyelids close on down where we're going you won't need to bring your frown.
1:41.0	I'm Holly Tucker and welcome to conversations of inspiration. Back in 2006 I founded
1:48.1	not on the high street from my kitchen table and since then I've gone on to launch Holly and Co. I'm the UK
1:54.8	ambassador of creative small businesses and I believe that having a business doing
1:59.6	what you love is the key to a happy fulfilled life. My dream is to help everybody start theirs.
2:06.5	I'm here to offer advice, inspiration, wisdom and encouragement and
2:11.2	and in my view, the best way to do this is by sharing stories
2:16.0	so I've reached out to my favorite small businesses entrepreneurs and those who
2:21.3	simply inspire me and ask them to share theirs.
2:25.0	Here are my conversations of inspiration.
2:28.0	Hi Richard, this is exciting.
2:32.0	You're a complete hero of mine. Actually, you're a complete hero of so many people that I know.
	...

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