S2: Turning an industry on it's head, with Freddie Garland, founder of Freddies Flowers

Conversations of Inspiration

Holly Tucker MBE

Education, Society & Culture, Entrepreneurship, Self-improvement, Business, Personal Journals

5.0 • 1.3K Ratings

🗓️ 14 January 2019

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This week Holly meets Freddie Garland, founder of Freddie's Flowers. Fresh out of university, Freddie started work as one of Abel & Cole's delivery drivers. Cutting his teeth selling subscription models and having parents who were florists - Freddie spotted the potential for a floral subscription delivery service.

With little knowledge of the mechanics of running a business based in subscriptions, Freddie set out on his journey to success. Despite a few hard learnt lessons along the way; an ill fated milk float serving as a delivery vehicle and some sourcing issues, Freddie's Flowers has gone from strength to strength.

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Transcript

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0:00.0	I'm Holly Tucker and welcome to my podcast Conversations of Inspiration
0:06.6	founder of Not on the High Street and Holly and Co. I'm the UK Ambassador of Creative Small Businesses.
0:13.7	I believe that having a business doing what you love is the key to a happy, fulfilled life,
0:20.3	and my dream is to help everyone start theirs.
0:24.0	I'm here to offer advice, inspiration, wisdom and encouragement,
0:29.0	and in my view, the greatest way to do this is by sharing stories.
0:33.6	So I've reached out to all my favorite small businesses,
0:37.0	acclaimed entrepreneurs, and those who just simply inspire me
0:41.8	and ask them to share theirs. With thanks to our sponsor Nat West
0:46.3	who have helped bring this free podcast to life. Here are my conversations of
0:51.6	inspiration.
0:53.0	Bower head and let your islands close on down.
0:57.0	This week I'm speaking to Florist and Flower Officionado, Freddie Garland, founder of Freddie's Flowers.
1:05.4	With the surname Garland, of course Freddie had to become a florist, but thanks to Freddie's
1:11.0	desire to do things differently, he's taken his buds into the world of the subscription model. It's still very early days for Freddie and the whole future is ahead of him, But starting as a delivery driver for Abel and Cole,
1:25.4	Freddie had the light bulb moment of delivering flowers in clever boxes,
1:30.0	weekly deliveries,
1:31.4	along with flower- ranging tips and advice.
1:35.0	With an ill-fated milk float delivery service and very early mornings at the flower market,
1:42.0	the road to success hasn't been an easy one.
1:45.0	However, his business is now growing from strength to strength and Freddie has recently moved to larger warehouses due to his ever expanding customer base.
1:57.0	I visited Freddie in his floral HQ in London, where I hope our conversation helps those who think they have a wild idea
	...

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