S2: Success without following the trends, with Annoushka Ducas MBE, founder of Links of London and Annoushka Jewellery

Conversations of Inspiration

Holly Tucker MBE

Education, Society & Culture, Entrepreneurship, Self-improvement, Business, Personal Journals

5.0 • 1.3K Ratings

🗓️ 7 January 2019

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

By her own admission "an accidental jeweller", Annoushka Ducas has built an empire that revolutionised the jewellery industry. Links of London was the first brand to bring personalised, well crafted and highly gift-able jewellery under one beautiful brand to the high street. Annoushka and her husband John launched Links of London in 1990 and built the brand over 15 years until they made the difficult decision to sell. Within 18 months Annoushka launched her second brand, Annoushka Jewellery.

In this episode, Annoushka discusses how her business got her through grief, the emotions after selling Links of London, and where her entrepreneurial spirit comes from. She shares her views on following trends and the future of the high street today.

A mother of 4 daughters, Annoushka has built both businesses on a philosophy of absolutely loving what she creates and designs jewellery for women to buy for themselves. It’s this attitude to female empowerment that also drives Annoushka through her other missions, including mentoring school programmes for girls, working with Give A Future and her role as a patron with the Prince's Trust 'Women Supporting Women' initiative.

Enjoying listening to these unfiltered chats? It's worth following Holly Tucker MBE and Holly & Co on Instagram, and subscribing to our weekly newsletter on our website, where Holly downloads her thoughts, and exclusively shares small business finds and topical, 'ungoogleable' business advice.

Transcript

Click on a timestamp to play from that location

0:00.0	I'm Holly Tucker and welcome to my podcast Conversations of Inspiration
0:06.5	founder of Not on the High Street and Holly and Co. I'm the UK Ambassador of Creative Small Businesses.
0:13.7	I believe that having a business doing what you love is the key to a happy, fulfilled life,
0:20.3	and my dream is to help everyone start theirs.
0:24.0	I'm here to offer advice, inspiration, wisdom and encouragement.
0:29.0	And in my view, the greatest way to do this is by sharing stories.
0:33.6	So I've reached out to all my favorite small businesses,
0:37.0	acclaimed entrepreneurs, and those who just simply inspire me
0:41.8	and ask them to share theirs. With thanks to our sponsor Nat West
0:46.3	who have helped bring this free podcast to life. Here are my conversations of
0:51.6	inspiration.
0:53.0	This week I'm speaking to Anushka Dukas,
1:00.0	M be founder of Links of London and Anushka Jewelry.
1:04.0	Anushka is a complete role model of mine.
1:07.0	Not only is she one of the most hardest working women in business,
1:11.0	but she's doing such an amazing job in inspiring the next generation of female
1:16.0	entrepreneurship.
1:17.9	She founded Links of London in 1990 with her husband John, in which she designed cuff links and jury that had never been
1:25.4	seen before. The Links of London Charm Braclet was a 90s phenomenon. In turn the
1:32.1	brand became a huge success with sales of over 50 million pounds.
1:37.8	Then in 2006, she sold the business and started again under her name Anushka, making jewelry that she loved to wear.
1:48.0	Her beautiful handmade fine jewelry continues to garner the fan base of inspiring women such as Emma Watson,
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Holly Tucker MBE, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Holly Tucker MBE and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.