S2: Shaking up the world of advertising, with Dave Buonaguidi, artist and founder of Karmarama & St Lukes

Conversations of Inspiration

Holly Tucker MBE

Education, Society & Culture, Entrepreneurship, Self-improvement, Business, Personal Journals

5.0 • 1.3K Ratings

🗓️ 17 December 2018

⏱️ 71 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

You might not immediately know the name Dave Buonaguidi or be able to pronounce it, but he's truly one of a kind, and the ultimate pin-up in the world of advertising. He's made it his life's work to go against the grain and shake up the creative world. This straight talking, creative and expletive-ridden interview is one of life's one of a kind conversations!

After many years in advertising, Dave set up St Lukes, the world's first advertising co-operative, which was ahead of its time.

After leaving he became Creative Director at Channel 4, before founding the renowned ad agency Karmarama.

Dave talks very frankly about his lessons along the way as well as his values when founding these companies (including his 'no wanker' policy!) He also talks about his latest company, knowing the end is coming and the excitement of working with small, passionate businesses making impact against the giants!

Enjoying listening to these unfiltered chats? It's worth following Holly Tucker MBE and Holly & Co on Instagram, and subscribing to our weekly newsletter on our website, where Holly downloads her thoughts, and exclusively shares small business finds and topical, 'ungoogleable' business advice.

Transcript

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0:00.0	This week on Conversations of Inspiration, I'm speaking to Dave Buonquidi,
0:05.0	founder of St Luke's and Carmorama advertising agencies.
0:09.5	I first came across Dave through his strikingly clever screen-printed art, so I was honored when he agreed
0:15.9	to create some creative campaigning placards for our shop independent campaign.
0:21.5	And then the more I spoke to him, the more I knew he had to be a guest on my
0:25.4	podcast not only has he got over 30 years experience in the advertising world but his
0:32.0	strong value system has much to be learned from and admired.
0:37.2	We met in Central London for a coffee in a chat where we discuss the current state of the
0:42.0	advertising world,
0:43.2	how small business can win over big,
0:46.4	and how, ultimately, we should all do what we love
0:50.3	because the money will follow.
0:52.3	Bow your head and let your eyelids close on down where we're going
0:57.0	you won't need to bring your frown.
1:00.0	I'm Holly Tucker and welcome to conversations of inspiration.
1:04.3	Back in 2006 I founded Not on the High Street for my kitchen table
1:09.1	and since then I've gone on to launch Holly and Co.
1:12.4	I'm the UK Ambassador of Creative Small Businesses and I believe that having a business
1:17.4	doing what you love is the key to a happy fulfilled life. My dream is to help everybody start theirs. I'm here to offer
1:25.8	advice, inspiration, wisdom and encouragement and
1:29.5	and in my view the best way to do this is by sharing stories.
1:34.6	So I've reached out to my favorite small businesses, entrepreneurs,
	...

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