S2 Ep 71: The Future of Baby Food with Once Upon A Farm’s Cassandra Curtis (Partner)

Raising Good Humans

Voicing Change Media

Education, Kids & Family, Parenting

4.7 • 1.9K Ratings

🗓️ 25 July 2022

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

I absolutely love this company! Join me in conversation with Cassandra Curtis, co-founder of Once Upon A Farm, as we cover the surprising truth about baby food, what motivated her to start making her own, upcoming trends in food for kids, Jennifer Garner's involvement, and more. This episode is sponsored by Once Upon A Farm. Use code HUMANS for 35% off your first subscription order with Once Upon A Farm. www.onceuponafarmorganics.com This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode. Produced by Dear Media See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	The following podcast is a deer media production.
0:07.3	Welcome to Raising Good Humans. I'm Dr. Lisa Pressman and today is an episode that's
0:13.0	highlighting a brand that I partner with and love once upon a farm. I'm speaking with co-founder
0:20.8	Cassandra Curtis who's the chief innovation officer and she's just going to tell us all about
0:26.5	this brand that's doing good in the world, feeding kids and is a really good friend to raising
0:33.7	a humans podcast. So tell me how you started once upon a farm? Yeah, so it actually came out of
0:42.0	my own personal dilemma of being a working mom back in 2013. At that time couldn't find
0:50.9	refrigerated baby or kids food really on the market. You could just find shelf stable baby food.
0:56.7	Which after really learning in depth on what that process goes through, it's basically like
1:02.4	canned food. So because I couldn't find that, it was making all of her food at home and spending
1:07.1	hours in the kitchen on Sundays, or chopping, blending, doing all the research that it took to
1:13.2	make sure that she was getting the best nutrition possible. And it got to be a lot of work. I was
1:18.5	spending hours in the kitchen on Sundays doing this and I just wanted to be able to spend that time
1:22.9	with her versus my blender. And at the time, and I still find this mind blowing, I can literally
1:30.6	buy better food for my cat and my dog, then I could, my baby, they had refrigerated pet, pet food,
1:37.5	but not refrigerated baby food. So out of that is really where once upon a farm was born. And
1:44.8	I started doing, you know, farmers markets and testing it in small stores in San Diego. And I found
1:51.4	that lots of other moms were feeling this dilemma as well of really wanting fresh homemade
1:57.6	like food with convenience. So that's where we came in, you know, and we're the leading childhood
2:04.5	nutrition brand offering, you know, cold pressed organic snacks from babies all the way to
2:11.5	school age. And we also have our plant rich frozen meals too that we just launched, which is
2:16.9	really exciting. So what can you tell me just like what is the cold pressed pitch? Yes, yes.
	...

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