S11E08 - Medicine & Miracles: The Power of Hospital Marketing

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Cbc, Terry O'reilly, Advertising, Marketing, Under The Influence, Society & Culture, Pop Culture, Business

4.8 • 614 Ratings

🗓️ 26 February 2022

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week, we look at powerful hospital marketing. Hospitals need marketing to generate much-needed donations. We’ll look at how one hospital uses celebrities, how another uses riveting patient stories and how one hospital threw away the rulebook and created advertising that looks like Nike commercials.

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Transcript

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0:00.0	Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence.
0:10.4	But wait, there's more.
0:12.3	For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else.
0:19.8	Plus, you enjoy that episode ad-free.
0:23.0	Tisk, tisk, and by subscribing, you support our podcast.
0:28.0	Just go to Apple Podcasts and subscribe to Under the Influences, but wait, there's more.
0:41.2	This is an apostrophe podcast production.
0:47.5	You're so king in it.
0:58.4	Your feet look lighter than no no no soon
0:59.0	you're not you when you're hungry
1:06.6	you're a good hands with all feet.
1:16.8	You're under the influence with Terry O'Reilly.
1:19.9	You're under the influence with Terry O'Reilly. The 35th President of the United States was a man of many distinctions.
1:40.6	But maybe one of the least known is that John F. Kennedy was administered last rights four different times in his life, not including his 1963 assassination.
1:53.3	A youthful JFK was elected president at the age of 43, yet battled health issues his entire life.
2:02.2	If it weren't for the care of doctors, nurses, and hospitals, he would have never lived
2:06.9	to see his inauguration day.
2:09.9	When JFK was just two years old, he was diagnosed with scarlet fever on the very day his mother
2:16.4	was giving birth to his sister, Kathleen.
2:19.7	Fearing he might transmit the fever to his siblings, his family rushed him to the Boston City Hospital.
2:26.2	His condition became so dire, a priest was called in to deliver last rights.
2:32.4	But young Kennedy pulled through,
	...

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