S11E03 - Long Overdue: The Creative Boom of Library Marketing

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Cbc, Terry O'reilly, Advertising, Marketing, Under The Influence, Society & Culture, Pop Culture, Business

4.8 • 614 Ratings

🗓️ 22 January 2022

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This week, we look at the ways libraries market themselves. If you think libraries are quiet, you’ve got another thing coming. We’ll talk about a library video series that played like a TV cop show - and - we’ll look at library wars - when libraries battle each other on social media.

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Transcript

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0:00.0	Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence.
0:10.4	But wait, there's more.
0:12.3	For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else.
0:19.8	Plus, you enjoy that episode ad-free.
0:23.0	Tisk, tisk.
0:24.1	And by subscribing, you support our podcast.
0:28.0	Just go to Apple Podcasts and subscribe to Under the Influences,
0:32.2	but wait, there's more.
0:50.6	Look at you. The future is unpredictable at times, that the open university are the experts in distance learning, allowing you to fit study around your life.
0:55.4	What's more, you'll have support from dedicated tutors every step of the way.
0:59.6	Now, suddenly your possibilities are open.
1:02.6	Registered by the 9th of January to get started.
1:08.3	The Open University, the future is open. Picnic. What does one take to a picnic? The Future is Open PICNICN
1:12.7	What does one take to a picnic?
1:15.8	Crisps, dips, sausage rolls
1:17.6	No, come on, think outside the box
1:20.5	M, napkins?
1:23.6	What are you, the mum?
1:25.0	No, something a bit more exciting.
1:29.0	Something like...
1:30.3	I'll have those red scratch cards, please.
1:33.6	Add some play with National Lottery Scratch Cards.
	...

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