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Under the Influence with Terry O'Reilly

S10E14 - One Toke Over The Line: 50-Year Marketing Milestones

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Society & Culture, Cbc, Marketing, Under The Influence, Terry O'reilly, Business, Advertising, Pop Culture

4.8627 Ratings

🗓️ 8 April 2021

⏱️ 29 minutes

🧾️ Download transcript

Summary

This week, we talk about companies and products that turn 50 years old this year. Back in 1971, some of the best-selling products were created that are still best-sellers today. There were also a number of famous advertising campaigns launched that year.

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Transcript

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0:00.0

Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence.

0:10.4

But wait, there's more.

0:12.3

For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else.

0:19.8

Plus, you enjoy that episode ad-free.

0:23.0

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0:24.1

And by subscribing, you support our podcast.

0:28.0

Just go to Apple Podcasts and subscribe to Under the Influences,

0:32.2

but wait, there's more.

0:38.5

This is an apostrophe podcast production.

0:45.4

You're so king in it.

0:50.6

Your teeth look brighter in an instant.

0:58.1

Your teeth look wider than no, no, no.

1:06.0

You're not you when you're hungry.

1:11.2

You're a good hand with all feet.

1:40.7

You're under the influence with Terry O'Reilly. One night back in 1971, talk show host Dick Cavett was interviewing a guest.

1:43.6

His name was Jerome Rodale.

1:50.5

Rodale was an author and magazine publisher. For the previous 20 years, he promoted controversial,

1:57.0

non-traditional health and nutritional advice. He was an early proponent of organic gardening and healthy living. In his autobiography, he described himself as a, quote, weak and sickly young man.

2:04.3

But when he started growing everything he ate, he found the results to be miraculous.

2:10.3

Rodale had a small but devoted audience for most of the 50s and 60s, but once the counterculture

2:15.7

took hold, the circulation of his publications skyrocketed.

2:20.3

His Organic Gardening and Farming magazine sold 720,000 copies in 1971, and his health magazine

...

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