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Rock Your Brand Podcast

RYB981: Crazy New Lead Magnet Test Results (Cold Traffic Converting at 80%)

Rock Your Brand Podcast

Scott Voelker

Email List Building, Email Marketing, Online Marketing, Business, Digital Product Creation, Blogging, Start A Business, Marketing, Brand Building, Make Money Online, Passive Income, Entrepreneurship, Online Business

4.81.1K Ratings

🗓️ 5 May 2021

⏱️ 23 minutes

🧾️ Download transcript

Summary

Today, I am going to share with you a brand new lead magnet test result using cold traffic, and it's converting at 80%. I have to go back a little bit. It was converting at 80%, and it dropped a little bit. I think when I went over the numbers with Chris Shaffer the other day, it's converting now at like 77%.

It went down a little bit, but right out of the gate, the first hundred people who opted in it were 80%, 80%, which is unheard of. If you're creating a lead magnet to capture emails of people interested in your market, you should look for a 25% conversion rate on that lead magnet email.

If you're looking at open rates for at 20%, 25% conversion means that you're starting to hit the Mark. If you get anything above that, you've hit the Mark. And now we've had some of our students inside of brand creators Academy. We've had some ourselves that are getting 35, 38, and 42. Those are great numbers.

Transcript

Click on a timestamp to play from that location

0:00.0

Here's the deal.

0:02.1

If that front end is not converting over 30% for me, then I still got work to do.

0:09.2

Hey, hey, hey, what's up everyone?

0:12.0

Welcome to the Rocket Brand Podcast.

0:13.8

I'm your host Scott Boker, a serial entrepreneur on a mission to help you.

0:20.0

This show is designed to teach you to inspire you, to motivate you, to take massive action

0:26.2

and build a future-proof business.

0:30.2

So whether you're just starting out or taking your existing business to the next level, this

0:34.8

is your home.

0:36.1

Now, if you're ready, I'm ready, let's rock your brand.

0:41.6

All right, today I am going to share with you a brand new lead magnet test result using

0:49.6

cold traffic and it's converting at 80%.

0:53.8

And I actually have to go back a little bit.

0:57.5

It was converting at 80% and it dropped a little bit.

1:02.2

And I think when I went over the numbers with Chris Schaefer the other day, it's converting

1:06.5

now at like 77%.

1:08.7

So I mean, yeah, it went down a little bit.

1:11.6

But right out of the gate, the first 100 people that opted in, it was an 80%, 80%, which

1:18.8

is unheard of, unheard of.

1:21.6

I always tell people if you're creating a lead magnet to capture emails of people that

1:27.2

are interested in your market, you should look for a 25% conversion rate on that lead magnet.

1:35.2

Email, if you're looking at open rates, we're a 20%, a 25% conversion means that you're

...

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