Well, I was thinking, oh, I got to do this.

I really got to do this, but I got to do these other things first.

And as it turns out, this is what I should have been doing first.

I should have been doing this first before I even created the product.

Hey, hey, hey, what's up, everyone?

Welcome to the Rocket Brand Podcast.

I'm your host, Scott Boker, a serial entrepreneur on a mission to help you.

This show is designed to teach you, to inspire you, to motivate you, to take massive action

and build a future-proof business.

So whether you're just starting out or taking your existing business to the next level,

this is your home.

Now, if you're ready, I'm ready, let's rock your brand.

All right, welcome back to another episode of the Rocket Brand Podcast.

This is episode 966, and I am fired up today because, well, I'm going to be sharing with

you part two of a three-part case study that I did with Don La Fontaine.

And actually, this is going to be the fourth time that I'm going to be talking about here

on the podcast because the first time that I had around the podcast, we went over her

business, we went over a content strategy, and I had no idea if she was going to take

that advice, but she did.

And then she wrote me a review, and I didn't know it was her at first.

And actually, let me just read the review to you again, just in case you missed it.

Let me go ahead and pull that up.

...