A similar strategy would be to now build a retargeting audience based on, you know, the

people who watched 75% of the people who clicked to the next level.

Hey, hey, hey, what's up everyone? Welcome to the Rock Your Brand podcast. I'm your host

Scott Boker, a serial entrepreneur on a mission to help you.

This show is designed to teach you to inspire you, to motivate you, to take massive action,

and build a future-proof business. So, whether you're just starting out or taking your existing

business to the next level, this is your home. Now, if you're ready, I'm ready, let's rock your brand.

What's up guys? Welcome back to another episode of the Rock Your Brand podcast. This is Episode

948 and today I am fired up because, well, I've got a great guest and he's actually a good friend of mine.

His name is Nick Loper and he's been on the show before, but a while ago. And something really big happened

that made me say, you know what, Nick, I should probably get you back on the show because number one,

I'm curious, but also, I want to highlight this because I think you delivering content

consistently over seven years is paying off. He hit 15 million downloads and he has been

able for years now to leave his own job. And really now, he is the host and the reporter,

if you will, on interviewing people that have created successful side hustles that have turned

sometimes into full-time hustles, but sometimes people are just looking for a little bit of extra money.

And that's what he really highlights over there at SideHustle Nation. And it's been seven years

that he's been doing it. So basically, I wanted to get Nick back on the show and I wanted to catch up

because him and I haven't talked in a while. Well, we texted a little bit, but really getting face-to-face

sitting down the last time I sat down with him, we were eating pizza together in Texas. So that was a lot of fun,

but a lot's happened. And so I thought having him come on, dig in, him and I geeking out a little bit on

podcasting type stuff, but more importantly, what it's been like, what are the ups and downs?

...