I quickly realized, I didn't have to be the person to help them always.

It wasn't about me having their solution.

A lot of times they described somebody I knew, and I figured out that there was just as

much value in making a connection to the right person as there was me being the person

that they needed.

Hey, hey, hey, what's up everyone, welcome to the Rock Your Brand podcast, I'm your host

Scott Boker, a serial entrepreneur on a mission to help you.

This show is designed to teach you, to inspire you, to motivate you, to take massive action

and build a future-proof business.

So whether you're just starting out or taking your existing business to the next level,

this is your home.

Now, if you're ready, I'm ready, let's rock your brand.

What's up guys, welcome back to another episode of the Rock Your Brand podcast.

This is episode 945, and today I'm going to do something a little bit different.

I have not yet done this, and that is we are going to go back in the archives, and I am

going to play for you one of my favorites, by the way.

I've got a few favorites up there, but this is one of my favorites from a past guest.

And one of the reasons is because it's so actionable, it's so timely, and it's something

that we can all do a better job at, and that is really focusing on one thing.

Now, the episode that I'm referring to was 897 with Jeff Woods, who also is now part

of the one thing, and their entire organization over there, which came from the book, the

one thing.

...