I think the biggest thing that you have to know here is you need to understand what your market would raise their hand for and also how to be more specific.

Hey, hey, hey, what's up everyone?

Welcome to the Rock Your Brand Podcast.

I'm your host Scott Boker, a serial entrepreneur on a mission to help you.

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What's up guys? Welcome back to the Rock Your Brand podcast.

This is episode number 857.

And today we're going to be talking about one of my most favorite topics and that is email list building

But really what we're going to be diving into is what we call lead magnets. This is where you put

something out there in your marketplace, in your niche, and get people to raise

their hand and be able to get them to enter their name and email address so you can further follow up with them.

That's really what we're talking about here. And right now I think it's more important than ever to understand how powerful email still is and

some people think that well email marketing is dead and they couldn't be further from

the truth because I know because I've been doing this for years

and it's still just as effective now as it was then now are your open rates

maybe a little bit less it really depends depends, to be honest with you.

I've seen open rates still as high as 30, 40%,

which is way above the industry standard.

Right now, I think the industry standard is like 8 to 10 percent and all of our email

list that we've built on multiple brands is always above 10 percent

...