Ask today's guest and he'll tell you our culture is currently mired in an unprecedented epidemic of ego — a societal blight of apocalyptic proportions precipitated by the advent of selfie-crazed social media, self-esteem parenting and spurious self-help gurus fomenting an illusory sense of entitlement. The result is a woefully misplaced celebration of ubiquity over meaningfulness: Of endless distractions over devotion to work ethic. Of self-congratulatory passion over fidelity to process. Of unbridled hubris over humility. And of rampant self-seeking over service. We often equate ego with confidence, self-assuredness and ultimately success. The domain of the great visionary.  But what if this notion is utterly false? A personality trait that, at every turn, thoroughly undermines that which we seek? And what if modesty, humility and self-honesty are not actual weaknesses but in fact our greatest asset? This week Ryan Holiday graces the podcast to explain. An autodidact of astute intellect that belies his 29 years, Ryan is many things — a voracious reader, prolific writer, shrewd observer of culture, media strategist and the author of four acclaimed bestselling books. Dropping out of college at 19, Ryan began his multi-faceted career as an apprentice under Robert Greene, the acclaimed author of The 48 Laws of Power*. He went on to amplify the work of several New York Times bestselling authors before serving as the director of marketing for American Apparel – a job he held at the ripe age of 22. When he’s not penning books or thought pieces for The Observer or Thought Catalog, Ryan oversees Brass Check– a consultancy firm he founded that advises New York Times bestselling authors like James Altucher, Arianna Huffington and even Tony Robbins, as well as corporate clients that include Google, Casey Neistat’s video sharing app Beme, Creative Live, Complex and Refinery 29. About a year ago, Ryan and I went deep on his life and his heralded book, The Obstacle Is The Way*– a primer on the functional applicability of stoic philosophy for turning modern-day obstacles into opportunities and adversity to advantage. Now translated into 17 languages, it's a read that achieved cult status among some of the world’s most successful CEOs, political leaders, world class athletes and NFL coaches. One of my most popular episodes, I highly suggest you check out RRP 168 if you missed it the first time around. Today, Ryan drops in to talk about his new book, Ego Is The Enemy*. Enjoy! Rich