Ryan Holiday: How to Create Work That Lasts
The Chase Jarvis LIVE Show
Chase Jarvis
4.8 • 641 Ratings
🗓️ 8 November 2017
⏱️ 84 minutes
🧾️ Download transcript
Summary
Ryan Holiday is an author and media strategist. His career in marketing started at age 19, where he dropped out of college to work with Robert Green. He soon found his way as the director of marketing for American Apparel, then went on to start his own creative agency, Brass Check, who advises the likes of Google, Tim Ferriss, and Tony Robbins. He’s quite the writer, making the New York Times bestseller list with multiple of the 6 books he’s released in the last 5 years.
Ryan is a master marketer and what you’ll find at the core of his marketing principles are his personal principles. He applies a Stoic philosophy to everything he does and this episode is overflowing with philosophies, self directed questions, and stories that has helped him make work that stands the test of time, and will help you do the same.
In today's episode we discuss:
- Good marketing isn’t taking pictures or writing copy that sell shoes anymore. It’s just as much about making work that starts a discussion.
- You’re going to get a little crash course on Stoic philosophy and how to use your own mindset to propel your creative endeavors in three simple but challenging steps. Control your perception, take action, and look forward to the transformation that hardship brings.
- The two questions you should be asking yourself before starting any creative project are “who is this for?” and “what does this do for them?” If you think long term about the impact that you want to make, it will help you persevere when the going gets tough.
Enjoy!
Show notes and links for this episode can be found at www.chasejarvis.com/podcast.
This episode is brought to you by CreativeLive. CreativeLive is the world's largest hub for online creative education in photo/video, art/design, music/audio, craft/maker and the ability to make a living in any of those disciplines. They are high quality, highly curated classes taught by the world’s top experts -- Pulitzer, Oscar, Grammy Award winners, New York Times best selling authors and the best entrepreneurs of our times.
Transcript
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| 0:00.0 | Hey everybody, how's going? I'm Chase. Welcome to another episode of the show. |
| 0:08.0 | The show, it's you and me. And today it's you and me. And it's Ryan Holiday. |
| 0:12.6 | Ryan, this is the second time on the show. He's an author and a media strategist. |
| 0:17.3 | His career in marketing started, I think, at age 19, when he dropped out of college to go work with Robert Green, the amazing author, Robert Green, who wrote 48 laws of power, the 50th law, mastery. |
| 0:31.2 | Robert's been super influential in my career. |
| 0:33.4 | And Ryan went to work with him at a very young age, and he soon found his way to become the director of marketing for American Apparel, super at like 20 years old. |
| 0:43.2 | And if you remember, American Apparel had this meteoric rise. |
| 0:46.5 | And a lot of that is due to Ryan's work, hacking media, hacking popular culture, to get American Apparel in headlines. |
| 0:59.0 | Gosh, a couple takeaways from this show, especially relevant to our community, is that good marketing isn't just about the creative output. |
| 1:03.0 | It isn't just about taking good pictures or writing. |
| 1:07.0 | It's about so much more, and it's about making work that starts a discussion. |
| 1:12.1 | And so embedded in your life's work is a certain marketing angle that it's your job to figure out. |
| 1:21.3 | And Ryan does such an eloquent job of helping us understand that he's helped me. |
| 1:25.3 | He's helped creative live. |
| 1:26.6 | And you're also going to get a crash course |
| 1:27.9 | in Stoic Philosophy. I think a lot of you guys know that my background, I studied philosophy in |
| 1:31.8 | school. So I gravitate towards people that have a very philosophical approach. And Ryan has really |
| 1:37.0 | aligned himself with Stoic philosophy, which is powerful in that it's all about mindset. How do you |
| 1:43.9 | use your mindset to propel, not just your |
| 1:46.0 | creative output and creative endeavors, but how to overcome challenges, control your perception, |
| 1:50.8 | take action. I think you get the point. Another takeaway, let's see, a couple questions that you |
| 1:56.3 | should ask yourself before starting any creative project. This comes out of Ryan's most recent book called Perennial Cellar, which is, are you making |
... |
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