Ryan Fischer: Why Authenticity Sells And How You Can Grow A Brand On Instagram — The Strong Coach #16
Barbell Shrugged
Doug Larson
4.7 • 2.8K Ratings
🗓️ 18 February 2019
⏱️ 111 minutes
🧾️ Download transcript
Summary
Ryan Fischer's entire life has always been about fitness. At the age of 12 he was a world ranked BMX racer. In high-school he ran track, played lacrosse, and football. Then, he got into skeleton and bobsled, and even qualified for the US Olympic Team Trials for both sports.
Fischer is also a big time crossfitter, who finished top 5 in the CrossFit Regionals for multiple years. He went from being homeless, couch surfing, stealing food at Whole Foods, and a stint as a male stripper, to becoming owner of the most successful gym in Orange County, CrossFit Chalk. He also created Chalk Online, a groundbreaking corporate wellness program.
Fischer always had a belief that life would work itself out if he kept working hard on his passions. In this episode Ryan and I talk about all things Instagram, Ryan's roundabout sales pitch, old man syndrome, high intensity bodybuilding, and much more.
Come join us at www.thestrongcoach.com
-Mike
Episode Breakdown:
⚡️0-10: Figuring out where to put your energy, the time suck of Instagram, and the realization that Ryan had that changed his life
⚡️11-20: Why everyone's program is great and how being genuinely authentic can sell programs
⚡️21-30: Blue-blockers, how Ryan uses Instagram, and how to build a following
⚡️31-40: Finding your optimal time frame on Instagram, Ryan's roundabout sales pitch, and why not caring about what others think will convert sales
⚡️ 41-50: The content you need create before you can run ads, why you need to hire a professional to create ads, and why you need to take care of your tribe
⚡️51-60: What Ryan's currently excited about and old man syndrome
⚡️61-70: Accumulating information vs. implementing it and the entrepreneur mindset
⚡️71-80: High intensity bodybuilding, how Ryan created his coaching practice, and his opinion on music
⚡️81-90: Why the experience is the most important aspect of your gym and how to be a successful coach
⚡️91-100: The importance of adapting the environment based on the people in your gym and how to read people
⚡️101-108: If you're waiting till Monday, you've already lost
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Show notes: http://www.shruggedcollective.com/tsc-fischer
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Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals. Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since.
Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini.
We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast.
Find Shrugged Collective and their flagship show Barbell Shrugged here:
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | unhealthy boundaries are killing your goals. This is one of my secrets to success. I have learned and I'm still learning the value of proper boundary setting. |
| 0:09.0 | You'll know if your boundaries are too weak if you constantly find yourself doing things and going places you don't actually want to do or be. |
| 0:16.0 | If you're constantly doing things for others while all your needs get put on the back burner. |
| 0:21.0 | In this case, your goals will keep getting put in the back seat. You'll continue to do what others want over yourself. |
| 0:28.0 | Maybe your boundaries have become a fortress and you don't let anyone near you or what you're up to. Nobody can really help you and you constantly feel alone. |
| 0:36.0 | These boundaries get set by a lot of people who have become overly guarded. There are a lot of reasons this happens and it's usually due to something someone taking advantage of that person when they were young. |
| 0:47.0 | In both cases, the boundaries are being used as protection of self, usually the ego. |
| 0:53.0 | The first case, people are protecting themselves from others not liking them. We all desire to be liked and you are no different. |
| 1:00.0 | Having weak boundaries is the only way some people know how to gain that and it's an illusion. |
| 1:05.0 | In the second case, the protection is more obvious. Letting people get too close gives them the opportunity to hurt me. |
| 1:12.0 | Not only can this get lonely, but those that fall into this category will have a hard time getting support from others and achieving their goals. |
| 1:19.0 | This is the lone wolf. Seems cool until it doesn't. I know I suffered from that one for a long time. |
| 1:25.0 | Practice proper boundary setting. Get clear on the vision you have for yourself. If you have weak boundaries, learn to say no. |
| 1:32.0 | Know why you're saying no and be clear with yourself and others. If your boundaries have become a fortress, learn to share the vision you have for yourself with others. |
| 1:41.0 | Ask for support in achieving those goals. Does this guarantee that you'll never be hurt by others again? No. |
| 1:48.0 | Your ego being hurt by others is really up to you. That's a topic for another day. |
| 1:54.0 | Coaches. Head over to the StrongCoach.com to have a discovery call with Danny today to find out what your next step is in getting your coaching game on point and building your coaching business into the career of your dreams. |
| 2:06.0 | And now for our show with Ryan Fisher. We talk about his mindset and approach to running both a successful gym and online coaching business. Enjoy the show. |
| 2:19.0 | Podcast or podcasting a podcaster. Yeah, so we were we were just it were like podcast Instagram YouTube. |
| 2:27.0 | All the keywords. |
| 2:30.0 | We were talking about what we should put more focus on Instagram YouTube podcast. |
| 2:37.0 | It's the wild wild west of of online media right now. It's crazy. Yeah. Are we on right now? Yeah, we're on. Oh well. |
... |
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