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Your Brand Amplified

Ryan Englin on Navigating the Skilled Workforce Landscape for Business Success

Your Brand Amplified

Bleav + Anika Jackson

Social Media, Public Relations, Artificial Intelligence, Sales Strategy, Entrepreneur, Marketing, Management, Branding, Entrepreneurship, Communications, Ai, Sales, Podcast, Business, Marketing Trends, Women-owned, Small Business, Business Trends

5.0132 Ratings

🗓️ 13 May 2024

⏱️ 34 minutes

🧾️ Download transcript

Summary

In the realm of small businesses, particularly within the trades industry, hiring, culture, and retention form the triumvirate of a successful operation. As businesses strive to keep pace with the evolving workforce landscape, mastering these elements becomes increasingly crucial. Ryan Englin, founder of Core Matters, has stepped into the spotlight of this podcast episode to share revolutionary insights on this very topic.

Transcript

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0:00.0

Welcome to Your Brand Amplified, the podcast where we interview marketers, publicists, and brands

0:07.0

to learn their stories, what makes them tick, and tips and tricks that make a difference.

0:18.0

Today I have another podcaster on with me, but more importantly than podcasting,

0:21.0

Ryan England helps disseminate and dispel myths about hiring practices, helps people

0:27.4

find better ways to hire, and especially in an area that we really need, which is the trades.

0:35.0

Oh yeah.

0:36.0

That are unsexy that people forget about that are so important.

0:40.0

So thank you, Ryan, for being here today.

0:43.0

Thank you for having me. I'm looking forward to it.

0:45.5

Me too. So I want to first get into your background. I saw that you've worked for small businesses.

0:52.3

I know your father was in the trades and working. worked for small businesses.

0:52.5

I know your father was in the trades

0:54.8

and working long hours and that you've also worked in corporate,

0:58.9

right, for different finance companies.

1:00.6

You've had a wide swath of experience so what brought you back to

1:04.9

your own company core matters and being passionate about these topics?

1:10.3

Well I wish I could tell you that just one day I woke up and I was like oh I know what I'm supposed to do with my life I'm going to go do that. It's not how it worked at all.

1:18.0

When I burned out at corporate I struggle with corporate because I have a lot of opinions and they often don't

1:24.8

agree with my boss or the rest of the department. Fair? So I was like I'm going to go do my

1:29.4

own thing for a while and the only thing that I was really excited about was marketing and just I mean

1:34.4

human behavior psychology all the stuff that goes into marketing and so I had this

1:38.4

belief that one of my dad's biggest challenges in growing his business

...

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